Reasons why we edit:
Time: Opportunity and Venue
- How long will we have our audience?– Is it a commercial or a three-hour documentary?
- When and where they are watching affects how long we have audience attention. - Mobile device, website, television, movie theater?
- As a function of... – Demographics (many factors), competition, interest... all of these things will affect how long an audience will engage with the content.
Content: Proper presentation of the story.
- Pacing (predicting) – What moves the story along? Is it too fast, too slow, or just right. Can the story be told in one hour, one minute, or one second?
- Pacing (measuring) – How do we find out if the pacing works with the audience?
- Appropriate content for the target audience – age, demographic, cultural context, worldview, language (both literal and figurative). Messages for one group mean something completely different to another.
- What is the appropriate emotional response we are looking to get out of the audience?
Inspired, Offended, or Frightened?
- Accuracy, truthfulness, and casting in the right light. Beware of bias - it is always there, but understand it's impact and know how to shape it for the greater good.
- Censorship – Negative connotation? What is best for the audience? Editing is choosing what to leave out and choosing what to include.
Format: How will the media be consumed?
- Size matters – Understanding what screen(s) on which the content will be viewed will determine certain production elements. Cell phones, tablets, computers, apparel, televisions, and movie theaters - each have different shapes and resolutions.
- Location and Opportunity for consumption - Competition for attention and delivery tool. Technical considerations such as visual, auditory, and compression limitations will impact your message .