What about LUZ

LUZ combines editorial and digital expertise in order to support Magazines and Companies in telling their stories.

Thanks to more than 400 Authors able to capture events and trends from all over the world, LUZ creates communication projects based on relevant topics/news.

Connections, the Idea

“being a father” happens quite suddenly

The protagonists are twenty newly Italian dads, with their faces, eyes and words marked by the emotions moved by the beauty of their new striking condition.

One interview for each father, with a very simple direction, basic environment, in order to emphasize their emotions.

LUZ Communication


We have communicated Connections with an introduction post on Facebook. In five days we reached more than 31K users; this figure is 3 times higher than LUZ Facebook followers.

Media coverage

Thanks to the close and effective collaboration between LUZ and the Media Industry, the Campaign message was published in the most prestigious newspapers and blogs.

Corriere della Sera gave the project the possibility to reach 1.4 mln impressions in one day (Sources: Starcom, 2016).

We estimate that we should have spent about 35,000€ to obtain the same visibility in one day (Sources: Starcom, 2016).

The video trailer was one of the most viewed on Corriere TV.

We want to do more.

This is the reason why we are working on a dedicated exhibition about Connection.

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