The protagonists are twenty newly Italian dads, with their faces, eyes and words marked by the emotions moved by the beauty of their new striking condition.
One interview for each father, with a very simple direction, basic environment, in order to emphasize their emotions.
We have communicated Connections with an introduction post on Facebook. In five days we reached more than 31K users; this figure is 3 times higher than LUZ Facebook followers.
Thanks to the close and effective collaboration between LUZ and the Media Industry, the Campaign message was published in the most prestigious newspapers and blogs.
Corriere della Sera gave the project the possibility to reach 1.4 mln impressions in one day (Sources: Starcom, 2016).
We estimate that we should have spent about 35,000€ to obtain the same visibility in one day (Sources: Starcom, 2016).
The video trailer was one of the most viewed on Corriere TV.