how one ad agency does empathy
"For a recent client, we identified a group of 22 million potential customers, but we brought them to life through an actual person named Rachael... In every presentation, everyone was focused on how our ideas would resonate with Rachael."
- Walt Barron, Chief Strategy Officer, McKinney
Let's try it out:
She starts by looking up college rankings and ratings in Florida
She's really impressed with what she sees from University of Florida and Florida State University