Popularity and an influx in the "Prosumer" generation
"Anything that gets your blood racing is probably worth doing"
"Just like drug addicts who need to take more and more of a substance to get back to the level of hight they desire, action sports addicts need to up their danger quotient to achieve the same effect."- Dr. Greg Berns, Ph.D
“Social media adds a new layer of communication and comparison to this community and culture. While the media is beneficial to these extreme sport communities it can also create an ideal of how and what other athletes in this sport should be doing.”