Value-Based Diversity & Inclusion An offering from JIJ Communications and Dix & Eaton

Diversity & Inclusion

  • More than a moral imperative
  • Should go well beyond “the right thing to do”
  • Huge markets are emerging in the diverse, global marketplace
  • Diversity can be leveraged to gain access to those new markets
  • D&I is an underestimated and underutilized business resource


  • Realize systemic change, not just check off a box in the CSR report
  • Transform “employee resource groups” (ERGs) into “business resource groups”
  • Develop new, creative organizational solutions
  • Make D&I a true business driver, not merely an HR policy

key impact points

  • Spark product and service innovation
  • Improve sales, market share, productivity and profits
  • Increase connectedness to stakeholders Improve employee satisfaction
  • Attract and retain the best employees, especially millenials

a three-stage process


Understand D&I program and capacity

Interview executive leadership for engagement

Evaluate communications and messaging in place

Apply our unique rating system to “score” program effectiveness


Share recommendations based on findings

Lay out a strategy for moving forward

Draw up a roadmap for implementation

Establish metrics to measure future success


Implement a phased rollout

Engage executives and associates

Foster connectivity to business silos

Launch communications system for internal and external messaging

who is doing this?

What challenges do you face in D&I?

What are the risks of not doing more?

Pepsi Pulls Ad Accused of Trivializing Black Lives Matter

Uber C.E.O. to Leave Trump Advisory Council After Criticism

Video of United Airlines Passenger Creates Furor in China, Too

consider what's possible

  • Do well while doing good
  • Shoot for “double bottom line impact”
  • Embrace responsible capitalism
  • Welcome to a new, more effective D&I
  • Welcome to value-based diversity & inclusion…V-B D&I

Jeff Johnson

  • Award-winning journalist and communications specialist
  • Managing principal of Baltimore-based JIJ Communications
  • Expertise in communications, political engagement and strategic consulting
  • Led City of Cleveland’s communications strategy surrounding the 2016 Republican National Convention

Dix & EaTon

  • Strategic business communications
  • Deep experience, foresight and creativity coupled with digital intelligence and analysis
  • Leveraging the full power of communication to generate ROI
  • Independent, employee-owned firm founded in 1952
  • Twice named best mid-sized agency

contact us

Jeff Johnson

Managing Principal

JIJ Communications


Phone: 202.327.3175

Dave Loomis

Chief Marketing Officer

Dix & Eaton


Phone: 440.725.1400

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