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Trust & Communication with GENeration Z in an ever-changing world Prime U

What is the definition of trust and why is it important?

“If trust is not your highest value... your employees and executives are going to walk out.”- Marc Benioff CEO of Salesforce

Coaches are one of the greatest determining factors in levels of student-athlete motivation, stress, and effort. Weathington, Alexander, and Rodebaugh (2010)

"We live in a world that has a lack of empathy and a surplus of opinions"

How would you define empathy?

*Recent study on Eye Contact

Direct eye contact makes the other person relate what you are saying to themselves, without their conscious knowledge. - Harvard Business Review
“He has a great core philosophy. He’s got a great demeanor. Players really like him, which is important because they have to buy in to what he is selling.”

The State of Today's Student:

*"The top 25% said they spend 7 hours/ day on their phone - practically every moment they're not sleeping or in school"

*42% of Gen Z says social media directly impacts their self-worth.

**46% check Instagram more than 10 times per day, without posting.

(Sources: Business Insider Research & Facebook Insights)

How do you see the presence of social media influence the day to day life of your student-athletes? How about of yourself as a coach or administrator?

NFL Players React to Madden Ratings
The cost of advocacy

How To Build Trust In A Digital World?

The Consequences of "Instant Validation" - Bridging Generational Gaps

Empathy Mapping

What does trust look like to you?

Crucial conversations breed clarity

Impact can be cultivated from:

  • Position - Relevance to your audience
  • Posture - Non verbal communication*
  • Preparation - Ready for opportunity

Modeling Behavior Under Pressure

Correction vs. Condemnation

What is one habit, that if tweaked slightly, could benefit your athletes or co-workers?

You are a human being not a human doing

"Fun" is one of the most significant predictors of high performance.

Application in an ever-changing world

3 Key Tactical Adjustments:

To survive, one must adapt- Case Study: The Pronghorn Antelope

1. "Few things offer greater return on less investment than praise."

What core "language" are you exemplifying? For 1 day, document how many times you encourage your athletes and co-workers.

2. "Others follow you based on the quality of your actions rather than the magnitude of your declarations."

3. "Your enthusiasm becomes their enthusiasm; your lukewarm presentation becomes their lukewarm interest in what you're offering....When the audience is bored, it's not their fault."

Our energy is oftentimes determined by our expectation.

4 most powerful words a coach can say:

"I believe in you"

What does it matter?

“The most powerful force in the world, is the cumulative impact of repeated behavior over time.”
General Samuel C. Armstrong

Armstrong had been a commander of a Union African-American regiment during the Civil War and was a strong supporter of providing newly freed slaves with a practical education.

Booker T. Washington
“You can easily judge the character of a man by how he treats those who can do nothing for him.”—Malcolm S. Forbes

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