Managing Social Accounts A guide to optimizing your Duke Alumni social media accounts

Be A Duke Ambassador

Social platforms are a great place for Duke Alumni to connect, share and create community. Alumni are already using social media to stay connected with the world and the most important people in their lives, so these platforms are a natural place to connect with Duke!

Maintaining Social Media Accounts

The first step is to take inventory on what accounts your group currently has and which accounts make the most sense you’re your group.

  • Facebook will likely be the most useful platform for your group. It’s easy to create a private group or a page and has a great set up for sharing events and news.
  • Instagram is great for reaching younger audience, but be mindful that this one will take up the most time. Make sure that your regional group has a big enough audience that it will make sense to maintain an Instagram – and that there is a dedicated volunteer specifically for this channel.
  • Twitter is the easiest to maintain, but will likely have the lowest engagement and following. If you are planning to share lots of news and updates, Twitter is a great place for that.
  • LinkedIn can be great for a group that is focused on career advice or networking events.

If your group is planning on adding a channel or enhancing your current channels, now is the time to reach out to the Marketing and Communications team at Duke Alumni Association. Start by e-mailing DAA's Social Media Manager emma.welch@duke.edu to set up a quick meeting!

TIP: Post strategically. Know the different types of social media, and use them to your advantage! For example, career related content will do best on LinkedIn, while events or spotlights on young alumni will do best on Instagram.

It is important to have a clear purpose for your group’s pages.

TIP: Pin a post or add a description to your channel that describes appropriate use of the page. For instance, some channels are places for alumni to come learn about regional events and news, while others encourage open posting for alumni to share their own news or opportunities. Share the intentions of your channel with your followers!

TIP: Make sure that your group creates clear guidelines around which volunteer will be maintaining which platform. Make sure your log-in details are shared in a secure place with volunteer leaders and at least one staff person at Duke Alumni Assocation.

Stay In The Know

A few tips that will help you keep up with Duke-related news and find content to post:

  • Follow @DukeAlumni on all four platforms, and feel free to re-share any of our posts on your group’s account. Many of your followers may not see our content due to social algorithms or because they don't follow us, so never hesitate to re-post.
  • Check your group's page on alumni.duke.edu to keep track of all upcoming events and announcements from other group leaders
  • Sign up for the Blue Crew, where you will receive exclusive share-worthy Duke news: bluecrew.socialtoaster.com
  • Check Duke Today for the newest stories from all of Duke University: today.duke.edu
  • Bonus: Make sure your group’s board members have your preferred contact information so they can send you exciting news and updates directly

Best Practices

Tips for creating engaging social content

  • Don’t worry about creating content from scratch. Find Duke content that already exists and share it with your audience – they likely haven't seen it before!
  • Post at least once a week on each channel for optimal performance (if you cannot do this, it might be best to not create or manage this channel)
  • Follow the alumni within your audience first to grow your following
  • Use a personal voice, but keep it professional. Remember, you are always representing Duke within this role
  • Always include a visual when possible
  • Take photos when you attend an event – these do great on social
  • Share posts by Duke alumni who tag or post in your group (with their approval). You can then tag @DukeAlumni for possible reposting to the entire alumni community
  • Use hashtags like #ForveverDuke or create/use the standard hashtag for your group (ex. #DukeMiami)
  • Encourage your group's fellow volunteer leaders to like, comment and share your posts to increase their reach
  • Post during high-excitement times, i.e. basketball games, Reunions, Homecoming, Commencement
  • If you are unsure about a specific post or have received a comment that you don't know how to respond to, reach out to your Duke Alumni Association staff contact and emma.welch@duke.edu for support.

If you have further questions or have some ideas of tips and tricks to add to this guide, please reach out to the Duke Alumni Association's Social Media Manager, Emma Welch at emma.welch@duke.edu. Thanks for reading and stay Forever Duke!


Created By
Emma Welch