If your group is planning on adding a channel or enhancing your current channels, now is the time to reach out to the Marketing and Communications team at Duke Alumni Association. Start by e-mailing DAA's Social Media Manager firstname.lastname@example.org to set up a quick meeting!
TIP: Post strategically. Know the different types of social media, and use them to your advantage! For example, career related content will do best on LinkedIn, while events or spotlights on young alumni will do best on Instagram.
It is important to have a clear purpose for your group’s pages.
TIP: Pin a post or add a description to your channel that describes appropriate use of the page. For instance, some channels are places for alumni to come learn about regional events and news, while others encourage open posting for alumni to share their own news or opportunities. Share the intentions of your channel with your followers!
TIP: Make sure that your group creates clear guidelines around which volunteer will be maintaining which platform. Make sure your log-in details are shared in a secure place with volunteer leaders and at least one staff person at Duke Alumni Assocation.