American Greetings Creative Studios Westlake, Ohio

Recently built by Walsh Construction, American Greetings' new 650,000 square-foot Creative Studios significantly enhances the corporate environment and inspires the company's workforce within.

Growth and Adaptation

The American Greetings Creative Studios will help position the 110-year-old company for continued growth and adaptation to changing industry needs while providing an environment that more effectively supports the company’s creative and innovative culture.

Refining History

Since its founding in 1906, American Greetings has created and manufactured innovative social expression products. The former one million square-foot headquarters in Brooklyn, Ohio was no longer conducive to the collaborative work environment needed to continue its success.

Breaking Ground in Westlake

It was decided the headquarters would be relocated to Crocker Park area in Westlake, Ohio. Chosen for its adjacency to retail, residential, and commercial properties, the new headquarters would provide significant economic impact in Northern Ohio.

Building the New Environment

An aggressive construction schedule was established to complete the facility in less than two years. Project team members and stakeholders worked closely together to ensure that milestones were met while delivering the highest quality product.

The construction team achieved American Greetings' goal of opening in September 2016 to prepare their new showrooms for prime selling season.

Opening the Doors to Creativity

This new state-of-the-art office environment houses more than 1,600 associates dedicated to enhancing the American Greetings brand through cultivating creative collaboration.

Collaborative Spaces

The space is designed to promote collaboration with flexible workspaces. American Greetings asked associates to select furniture, upholstery fabrics, and light fixtures to make it their home away from home.

History Wall

Dating back to the earliest days of American Greetings, a large timeline wall of photos and memorabilia of the owning family and greeting card industry spans a hallway, reminding those who walk past it of the company's roots.

"The Heart of the Building"

On the third floor, an interior courtyard provides abundant green space and natural light to fill the interior of the building. Associates use this unique space to eat lunch, have casual meetings, play a game of giant Jenga, or just to get fresh air while working.

180 Million on Valentine's Day

Each year, 180 million Valentine's Day cards are exchanged. This past year, the creative staff at American Greetings gained inspiration for their card designs through the various forms of art that line their workspace.

"We are celebrating an incredibly significant time in American Greetings history," said Jeff Weiss, Co-Chief Executive Officer of American Greetings. "Our Company purpose to make the world a more thoughtful and caring place is physically embodied throughout our new home, and, as the building itself was designed to maximize collaboration and creativity, we are forever grateful to the top-notch partners we collaborated with to turn this goal into a reality".

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