Growth and Adaptation
The American Greetings Creative Studios will help position the 110-year-old company for continued growth and adaptation to changing industry needs while providing an environment that more effectively supports the company’s creative and innovative culture.
Since its founding in 1906, American Greetings has created and manufactured innovative social expression products. The former one million square-foot headquarters in Brooklyn, Ohio was no longer conducive to the collaborative work environment needed to continue its success.
Breaking Ground in Westlake
It was decided the headquarters would be relocated to Crocker Park area in Westlake, Ohio. Chosen for its adjacency to retail, residential, and commercial properties, the new headquarters would provide significant economic impact in Northern Ohio.
"We are celebrating an incredibly significant time in American Greetings history," said Jeff Weiss, Co-Chief Executive Officer of American Greetings. "Our Company purpose to make the world a more thoughtful and caring place is physically embodied throughout our new home, and, as the building itself was designed to maximize collaboration and creativity, we are forever grateful to the top-notch partners we collaborated with to turn this goal into a reality".