What did you learn through meetings with your department and how can those help you to reexamine current processes?
Goals of the exercise:
- Better understand department complexities to brand implementation
- (Hopefully) Spark discussions about current processes - Is marketing and communications a part of your workflow process or is it usually thought of as a last step in a planning or workflow process?
- (Hopefully) Ignite discussions about current practices - Are we analyzing effectiveness or are we doing things simply because that's how they've always been done?