New Look Impact Meeting #2 - 12/1/2016

Agenda

  • University Brand Identity Task Force Update
  • Student Affairs New Look Update
  • Department Findings and Complexities
  • Website & Canva
  • Next Steps & Action Items

University Brand Identity Task Force Update

  • Collection of print materials from various areas on campus
  • Understanding our various and complex audiences - internal department, event, initiative, etc. visibility causes complexities to the brand
  • Brand Health Tracker
  • Website Task Force

Student Affairs Update

Revisiting the January - June 2017 Timeline

Discussion

What did you learn through meetings with your department and how can those help you to reexamine current processes?

Goals of the exercise:

  • Better understand department complexities to brand implementation
  • (Hopefully) Spark discussions about current processes - Is marketing and communications a part of your workflow process or is it usually thought of as a last step in a planning or workflow process?
  • (Hopefully) Ignite discussions about current practices - Are we analyzing effectiveness or are we doing things simply because that's how they've always been done?

Canva for Work

Assessment, Technology, and Communications Website

Next Steps & Action Items

Next Steps:

  • Core Team Meeting - Monday, December 5, 2016
  • Analysis of information gathered from today's meeting
  • Development of a Year Two Implementation Plan (in conjunction with Core Team)
  • Presentation at Divisional Meeting - Tuesday, January 10, 2016 (Brand Ambassador Involvement and Expectations)
  • Canva Implementation & Training

Action Items:

  • Collect Department Polo Sizes - communication with polo information will be sent in the upcoming days
  • Development of department expectations for Year One (January - June)

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