Closing the GapAndrew Campbell Shares the Five surprises he encountered during daily advocacy for farmers.
People actually want to see what is happening on the farm.
“To see thousands step in and hit the ‘follow’ button was exciting and added a little bit of pressure to the challenge,” Campbell said. “It was a good kind of pressure that helped me post a picture each and every day.”
Other farmers want to show off their farms as well
. “With critics that go after farming using fear, guilt or downright lies, we in agriculture can’t expect others to talk-up the sector for us. It is why I think advocacy is so important,” Campbell said.
Vegan activists like their soapbox and want to protect it
. “Maybe this isn’t as much a surprise as a reminder,” Campbell said. “Vegan activists are passionate about their cause…But when they got up on their soapbox in this case and found that farmers weren’t falling for their tactics and instead were going to open their farms to the online public and show what was happening, they kicked up their campaign to the point the media and many consumers started to see it as preaching rather than helping anyone. They want to dictate how people should live. We just want people to have the information they need to make the choices they want.”
It isn’t that hard to find a picture every day “I’ll admit, some Sundays that were simply chore days, coming up with something unique could be a challenge. But then I realized unique is all around us. As farmers, we are truly blessed to be surrounded by natural beauty. We shouldn’t be afraid to show that,” Campbell said.
The questions about what’s next. “While I didn’t intend to go cold turkey on posting pictures from around the farm, I was quite surprised by the number of people who started asking in early December about my plans for 2016 and whether or not I’d continue to take pictures. I took it as a complement and figure I’ll keep taking photos as we head into a new year. After all, the demand for information about food isn’t dying down. If anything it will only intensify, so as farmers we have to step up our game at making an effort of building consumer connections. It is time to keep opening up our sectors before someone else does it and has an impact on the next marketing claim of a fast-food chain or government regulation that changes how we do our job as farmers,” Campbell said.