"You have to check social media frequently to keep up with the trends and make sure we aren't missing anything," said Molina. Preparing for the job is very important, constantly checking emails and social media sites to make sure everyone is on the same page.
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Social media has been used for UofL in a lot of different ways. While it has been helpful in spreading the Cardinal's fan base, it has also been helpful when the program is struggling. When the UofL basketball team self-imposed a postseason ban last season, social media was there to help inform the fans of what was going on. Molina said he was very proud of the way they handled the situation with Katina Powell, who wrote a book about UofL basketball players having sex with escorts on recruiting visits. When the whole situation was unraveling, the athletic department and the social media team continued to look forward and figure out where it needed to go from there.
Social media can be detrimental but also powerful. Anybody with access to the social media accounts can post content that will reach a large amount of people. It is important to make sure those posts are something fans can connect with and not something to push them away. Molina said, "It is very important to be careful when tweeting and posting anything because it lasts forever. Anybody can screenshot anything they see."
Steven Molina can be reached via email at StevenMolina21@hotmail.com or by phone at (818) 800-8198