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The Metropolitan #2007 Property Analysis Prepared For The Lemmon Family

Your Comparative Marketing Analysis For Your Property

Presented by Robyn Kaufman, DRE: 01074779

m: 415.497.1798 e: robyn@sfhighrises.com w: sfhighrises.com

The Metropolitan

Video Marketing Of #2603

Now In Contract

Our Recent Sales

Building Information

Why You Should Work With Robyn

I have built a solid reputation as a highly successful real estate agent for more than two decades. It is critical to work with a Realtor® who is aligned with a leading local brokerage and has a well established network. I feel strongly that you should work with a real estate agent who understands the complexities of the San Francisco condo market and knows how to approach its cyclical and noncyclical changes.

Let’s take the time to identify your unique goals and then design a custom plan of action to achieve them. My team and I offer savvy marketing expertise, unique insight, effective negotiation skills and extensive industry connections. My clients have come to trust that I will provide the attentive guidance that ensures asuccessful close of escrow.

You can expect a relationship that will be built on high integrity, premier service and a commitment to quality results. By making these important professional commitments, I trust our relationship will continue long after the transaction is complete. I’m looking forward to working with you.

Robyn Kaufman | SFHIGHRISES.COM | DRE:01074779

415.497.1798 | robyn@sfhighrises.com

Robyn Kaufman

SELLING HIGHRISES SINCE 2003. OVER $500 MILLION SOLD.

Realtor®

  • Top Producer, Compass Real Estate
  • San Francisco, CA

Highrise Development Sales

  • Crescent Heights Development Group
  • Pacific Marketing Associates
  • San Francisco, CA

Professional Associations

  • Northern California Top Agent Network
  • National Association of Realtors®
  • San Francisco Associations of Realtors®
  • California Association of Realtors®

Business Philosophy

People

Real estate is a people business and name recognition in this industry goes a long way. As an established real estate agent and longtime owner in San Francisco, I have built an extensive network of tech clients, vendors, subcontractors and lenders in the city for the past two decades. In fact, more than 60% of my yearly sales comes from repeat business, agent and client referrals.

Marketing

In today’s market, buyers prefer “turnkey” properties when possible. That is why pristinely presented properties often demand a higher price, which results in a quicker and smoother sale. Reconditioning your condo for sale does not have to be a long, drawn out process. My professional team of stagers and subcontractors efficiently prepares your property for its first showing on time and on budget.

Service

I started selling South Beach real estate as a new home sales manager for The Metropolitan when it was newly built. As the residential real estate market in SoMa took off, I continued to fine-tune a business model that catered to the specific needs of buyers and sellers of new highrise condos in the newly established South Beach and Mission Bay areas.

OUR SELLER ACTION PLAN

“I am personally available during all aspects of your sale from showings to your closing."
  1. Discuss your selling goals and desired outcome
  2. Provide a market analysis for your property
  3. Formulate a marketing strategy based on fair market value and your target goal
  4. Estimate and schedule reconditioning work, if needed
  5. Prepare disclosure package with pertinent documents
  6. Schedule visual marketing elements, ie. staging, photography and video
  7. Advertise your property online and through direct mail
  8. Hold opens and arrange for showings by appointment
  9. Present offers to you as they arrive
  10. Negotiate the best terms for the sale of your property.
  11. Facilitate all escrow procedures from offer acceptance to the final closing of your sale!

Tech-Driven Strategy

We will help you close transactions faster with our digital tools that save time and streamline your real estate experience from day one. My preferred technologies are curated for real estate, allowing me to accept and write offers for properties quickly and efficiently.

Real Estate Services With A Focus On San Francisco Highrise Residences

Robyn is San Francisco's premier highrise real estate agent. She has helped numerous sellers achieve the maximum sales result with her polished marketing and savvy negotiation skills. With over $500 million in condo sales, Robyn provides expert real estate services backed by high integrity and a commitment to quality results.

INTERNATIONAL PROPERTIES NETWORK

As part of Compass, I am a member of the International Properties Group that shares international listings, ideas and opportunities from around the world within the Compass agent network. Recognizing that your buyer may be sourced abroad, we have forged connections with key real estate destinations on every continent.

PREPARE TO SELL YOUR CONDO

Know your Condo's True Value

How to Determine Fair Market Value

  • Price your home according to current market conditions.
  • Prepare your home for sale by including reconditioning and staging services
  • Showcase the uniqueness of your property with high quality marketing materials

Market Your Property Without Overpricing

Overpricing Explained Through Price Reductions: How It Affects Sales Price and How Fast You Sell

THE TRUTH ABOUT HOME PRICING

The difference between pricing fairly and over market value can add up to tens or even hundreds of thousands of dollars. Here is what we can do to attract the rights buyers and the best offers:

  • Price your home right to begin with.
  • Prepare the home to show in its best possible light.
  • Implement the most comprehensive marketing plan possible.
  • Hire an agent who knows how to negotiate effectively on your behalf, and manage the disclosure and due diligence processes.

Monitoring The Market

Did you know... 45% of buyers attend open houses over the course of their search process.

Showings and Broker Tour Appointments

I personally show your residence to all of your prospective buyers. My seamless, well-conceived showings invite them to truly connect with the space. Here are my materials that I provide for highrise listings:

  • Full Color 4 Page Brochures + Property Statements
  • Sign-In Sheets
  • Placed Signage for Your Property's Highlights
  • Information Sheet On Your Condominium Building
  • Map of The Neighborhood's Amenities

Monday Weekly Updates

Every Monday, I will send you updates on buyer prospects and agents who have interested clients. Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process. The Insights dashboard grants me access to real-time data about your listing's traffic, so I'm able to discover new lead-generation opportunities and refine marketing and pricing strategy, if needed.

WE DO EVEN MORE FOR YOU

OUR MARKETING PLAN FOR EVERY LISTING

Our marketing plan for selling highrise residences is proactive, aggressive, and above all, results-driven. We capture the uniqueness of your property and showcase it in all of its glory in the form of print, digital, social media and through our extensive international marketing channels.

STAGING FOR ARDEN RESIDENCE 109

EXCLUSIVE CONCIERGE PROGRAMS FOR SELLERS

Our seller-centric programs assist sellers with swifter and more profitable sales. Maximize the value of your home with our concierge services. Or if you need help making an offer on a new home, without rushing to sell, we have programs in place to help you achieve your real estate goals. Learn more about Compass's programs.

Why List Off Market With Compass' PreMarketing Tools

Drive buyer interest and buzz with Compass Coming Soon and Compass Workplace, which affords Compass agents and their prospective buyers a glimpse of your home before it officially comes on the market.

Test The Market With Buy-Now Pricing

Sell your home for the price you want. Before listing your home on MLS, I can promote your listing immediately to San Francisco's Top Agents and their qualified buyers.

Show To Top Agents First

When I list your property on Compass Coming Soon and Compass Workplace, it will first reach Compass' network of top producing agents who may have motivated buyers ready to buy at your asking price.

Launch Your Listing Twice

Coming Soon and Workplace creates two separate opportunities to launch your property: First on Compass.com and our internal agent community, and then later when the listing goes live on the MLS and aggregate sites.

Compass Agent Networking and Top Agent Network

I'm strategically connected to the market's entire brokerage community. Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

I am also a member of Top Agent Network, whose members are ranked within the top 10% of San Francisco's real estate sales. As a TAN member, other top agents in San Francisco will be the first to know about off-MLS opportunities, motivated buyers and more. That means you’re able to sell your home faster and with less hassle -- while still getting the best possible price.

Aalto presents your home as a Private Listing to thousands of highly qualified, serious buyers — not to the entire internet, and not to nosy neighbors. Your home for sale isn't advertised to the general public, but presented to Aalto's member base of agents and their buyers.

2019 REAL Trends’ America’s Best Real Estate Professional

SOLD FOR FULL PRICE - LUMINA 10A

My sellers receive multiple offers and sell for over their asking price. Let's discuss how we can sell your condo for the price you want.

SFHIGHRISES Real Estate with Robyn Kaufman

415.497.1798 | robyn@sfhighrises.com | BRE: 01074779

Credits:

Created with an image by Brandon Nelson, Open Homes Photography