Skills & Certifications
Photography skills
Social Media Marketing
Google Ads & Analytics: SEO and KPI
Proficient in Microsoft: Word, Excel, Powerpoint
Experience building websites on: Wordpress, Shopify, Wix
Easily navigate social media platforms such as Instagram, Twitter, Facebook, TikTok, Pinterest, Snapchat, and more.
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My notable work during my time at California State University, Fullerton.
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Our goal for this project was to create more brand awareness and direct more traffic to Soft Ink Studio. We monitored the ads impressions, click-through rate, bounce rate, and various KPI. This analysis helped strategically target certain keywords that would in-turn create more inquiries and ultimately increase their clientele.
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MKTG 455: Launching a Digital Business
Groups were responsible for developing a plan to launch a new digital business. We applied concepts, techniques, and skills covered in the classroom to a real-world setting. Each member took on responsibilities for different functional areas of digital marketing (i.e. Researchers, Web Designers, Marketing Communications).
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Mesa Cooperativa: Marketing Coordinator
In January of 2019, I joined Mesa Cooperativa, a Latinx council at California State University, Fullerton. Our mission is to develop leadership and networking skills for Latinx students on campus. Our council has a diverse range of organizations from Psychology, Engineering, Business, and many more! My role was the Marketing Coordinator. My duties included creating monthly calendars, flyers for print and social media, and work with an executive board to plan and coordinate campus events.
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