Key Facts About the Census
- The census counts every person living in the United States, regardless of age or citizenship status, every 10 years in years ending in 0.
- It’s in the Constitution.
- It’s about money, power, and data.
- Every 10 years we help decide how taxpayer dollars come back to our communities. The 2020 Census will help to distribute billions of dollars in federal resources to your community.
- Our community gets resources based on census population counts, that help pay for hospitals, emergency services, schools, roads, and more.
- An accurate and complete census helps businesses, community leaders and elected officials make informed decisions every day.
- For the first time, people can respond online and by phone, in addition to the mail-in option. Your response impacts funding for your community for critical services for the next 10 years.
- The next decennial census happens in 2030.
It's Safe and Confidential
- Your data is protected and it’s confidential. Federal law protects your responses, which cannot be shared with law enforcement, immigration agencies, or housing authorities.
COVID-19 & the 2020 Census
- The 2020 Census is underway and the most important and safe thing you can do is respond online, by phone, or by mail. It has never been easier to respond to the 2020 Census.
- Responding now will minimize the need for the Census Bureau to send census takers out into communities to follow up with households.
- Please check this page regularly for updates and adjustments in response to COVID-19. See the latest status of operations & current timeline.
Share information on your social media channels about the census and why it's important to respond. Everyone can play a role in ensuring that everyone is counted once, only once, and in the right place.
Take the Pledge
You can inspire others. Take the pledge and tell everyone - your friends, family, neighbors and co-workers- to complete the census, and that they should respond now, too!
Post the pledge web badges on social channels to show your support in responding to the census.
Digital Activation Badges
Challenge Your Peers
- Instagram Stories: Post the pledge or challenge badge to your IG story and tag the friends you are challenging, then post a second slate with the blank pledge so friend can easily share the graphic from there!
- Sample Copy: DYK the #2020Census informs hundreds of billions in funding for things like education and health programs that communities need? I pledge to complete the 2020 Census and I am challenging [@ your friends!] to do the same.
Response Rate Challenge
Are you curious about how many people in your community are responding to the 2020 Census? Check out how your community is doing and challenge everyone to increase response rates for your state, city or county. ( Response Rate Map / Rankings Dashboard )
While you keep tabs on local response rates, challenge others on social media to respond and check out the Response Rate Challenge Toolkit!
Paper Questionnaire: Sample 2020 Census Questionnaire (Paper Form) Respondent Guide
Invitation Letter: Sample copy of the Census letter inviting households to respond
National Campaigns of Census Partners
Take a look at social media toolkits and other content from partners’ national campaigns:
- CensusCounts.org (Join the Twitter Town Hall on May 1st at 1pm ET! #CensusCounts )
- Countallkids.org (May 2 = Baby Day, #CountAllKids #BabiesCount)
- Hagasecontar.org ( #HagaseContar )
2020 Census Language Guides
The 2020census.gov informational website and language guides are available in 59 languages other than English.
The online questionnaire itself (my2020census.gov) is available in 13 languages (Arabic, Chinese [Simplified], English, French, Haitian Creole, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Tagalog, and Vietnamese).
- Video Language Guides - “How-to” walkthrough videos that help respondents completethe 2020 Census online.
- Print Language Guides - These help respondents complete the 2020 Census paper form.Also available in braille and large print.
- Language Glossaries - Translations of commonly used terms for the 2020 Census.
- Language Templates - Template versions of the guides and glossaries are available for communities to create materials in additional languages beyond the 59 supported non-English languages.
Official Census Bureau Campaign
2020 Campaign Slogan & Messaging
“Shape Your Future. START HERE.” is the foundation for all advertising and communications about the 2020 Census. This tagline highlights that people can shape their future by responding to the 2020 Census. The campaign reinforces that message by explaining how their future and their community’s future are impacted by the 2020 Census.
Message Testing & Research Studies
2020 Census Barriers Attitudes and Motivators Study (CBAMS)
2020 Census audience segments are groups of census tracts with similar predicted self-response behavior and similar demographic variables associated with self-response. These audience segments were determined by the U.S. Census Bureau for their distinctive patterns of media consumption and distribution of census mindsets. The eight 2020 Census audience segments in the U.S. range from highly likely to respond to the census to unlikely to respond.
Hard-to-Count (HTC) populations
The Census Bureau recognizes a range of socio-demographic and other groups as hard-to-count. The following communities are at risk of being undercounted in the 2020 census. These individuals are considered hard-to-locate; hard-to-contact; hard-to-persuade; and/or hard-to-interview. #2020Census #ShapeYourFuture 15
- African American and Black
- American Indian and Alaska Native (AIAN)
- Asian America, Native Hawaiian, and Pacific Islander
- Hispanic / Latinx
- Middle Eastern and North African (MENA)
- Children 0-5
- Complex households/ multi-family households
- Low English proficiency/ ESL
- Low internet proficiency
- Digitally disconnected communities
- Rural populations
- Young and mobile/ Millennials/ Gen Z
- University/ College Students
Materials, Factsheets and Other Resources
- Census 101: What you Need to Know
- How the 2020 Census will invite everyone to respond
- Census at a Glance Factsheet/Timeline
- Who counts on the census?
- Questions asked on the Census
- About Census Takers/Enumerators
- 2020 Census Press Kit Brand Guidelines, US Census Bureau
- 2020 Census Outreach Materials
- Where you are counted matters - Residence Criteria
- The Census Safety and Security