Introduction

Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.

The Adobe Certified Expert - Analytics Business Practitioner renewal exam guide provides potential candidates with information they need to prepare for the renewal exam.

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Exam Guide Sections:

• Intended audience
• Exam information
• Minimum candidate experience
• Exam objectives and scope
• Online sample test
• Preparing for the exam

Intended Audience

The intended candidates for this certification are individuals who hold the following roles:

• Conversion rate optimization engineer/architect
• Personalization engineer/architect
• Digital solutions architect
• Digital transformation consultant
• Experience optimization lead
• Optimization manager
• Online campaign manager

Exam Information

• Exam number: AD5-E814
• Exam name: Adobe Target Architect Renewal
• Certificate level: Certified Master
• Status: Active
• Available languages: English
• Number of questions: 35
• Formats: Multiple choice and multiple select
• Duration: 70 minutes
• Delivery: Online proctored (requires camera access)
• Passing mark: 24/35
• Price: $125 USD / $95 USD (India)

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified as a Target Architect has:

• At least three years of digital marketing optimization experience including implementing Adobe Target activities
• At least two years’ experience (or five engagements) implementing, deploying, and troubleshooting Adobe Target
• Experience integrating Target with the Adobe Experience Cloud
• Fundamental understanding of JavaScript, HTML, CSS, and front-end web development
• Familiarity with/awareness of Adobe Target APIs/SDKs, server-side integration, reporting, and administration
• Knowledge of implementing Adobe Target with Single Page Application (SPA) frameworks, mobile and email, and recommendations

Familiarity with the following technologies and environments:

Technologies

• Multiple Adobe Experience Cloud Programs (e.g. Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Experience Cloud Debugger, Target APIs)
• JavaScript (Ajax, JQuery, etc.)
• Browser-based debugging tools (e.g. Chrome developer tools, VEC helper), JSON for debugging responses from Target
• Debugging tools for native apps (e.g. Charles Proxy, Fiddler)
• HTML, CSS, HTTP, XML configuration
• Native mobile development IDEs, basics of iOS development, basics of Android development
• API tools like Postman
• VEC helper

Environments:

• Adobe Experience Cloud
• Client-side implementation without tag manager
• Tag Management Systems, especially Launch (IF)
• Server-side environments (for API usage)
• Email
• Web and mobile environments
• AMS hosted environment
• Adobe I/O Runtime

Exam Objectives and Scope

Section 1: Adobe Target Fundamentals (11%)

• Identify the appropriate Adobe Target usage for a given scenario
• Explain the fundamental technologies of an Adobe Target implementation

Section 2: Integrating with Adobe Target (15%)

• Apply the process to integrate Adobe Target with Adobe Analytics (A4T)
• Apply the process to integrate Adobe Target to Adobe Experience Manager
• Describe integration with other Adobe Experience Cloud Solutions
• Describe the integration with Adobe Experience Cloud Audiences

Section 3: Adobe Target Administration and Governance (11%)

• Define an ongoing Adobe Target implementation strategy and system governance
• Apply the process and best practices to manage users
• Describe the administration aspects of the implementation setup

Section 4: Adobe Target and Supported Touch Points (15%)

• Describe client-side delivery implementation
• Describe server-side delivery implementation
• Describe implementation requirements for mobile, email targeting, and APIs

Section 5: Leverage Adobe Target Recommendations (11%)

• Demonstrate an understanding of recommendations, catalogs, and environments
• Apply the process to configure Target recommendations

Section 6: Architect, Design and Implement Adobe Target (14%)

• Select the correct mbox implementation
• Demonstrate designing an Adobe Target implementation
• Describe the implementation of Adobe Target in Native Mobile Apps

Section 7: Troubleshooting (23%)

• Troubleshoot mbox errors
• Troubleshoot activity errors
• Understand integration errors
• Troubleshoot Adobe Target Recommendations Errors

Online Sample Test

The sample test allows you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.

AD0-E407 Adobe Target Architect Online Sample Test

• Mark your answer in each question.
• Use the link “Send Comments for this Question” to provide specific feedback.
• Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
• On the last question, click Submit Exam to submit all your answers.
• Complete the short survey. Click Submit.
• Click “Take Me to My Results” and then Review My Results to view your sample test result details.

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Recommended Preparation:

• Adobe Target Product Documentation
• Adobe Experience Cloud Learn and Support
• Adobe Experience Manager Learn and Support
• Adobe Target Developer site
• Adobe Support – Experience Cloud Audiences
• Adobe Experience League: Analytics

Questions and Inquiries?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update June 2021.