Diving in with a new Multi-Channel Advertising Campaign
We propose a trial period of 6 months with the goal to achieve the stated target CPA of R400. Based on our initial keyword research, debt counselling is a medium-high contested market. Cost per click for keywords ranges from R20.00 to more than R100.00. That means there is not much room for error. Ad content, targeting and keywords, and landing pages have to work perfectly together to ensure that the right visitors reach your site, at the right price, and that a sufficiently high percentage of visitors convert into customers.
We also propose doing a trial campaign on Facebook with a budget of R4 000 per month. Targeting options have become refined, which allows us to zoom in on your customers. The campaign goal would also be lead generation, and we have seen excellent results using Facebook’s Lead Generation ad format.
Our services to Octogen
- Dedicated account manager
- Certified AdWords marketers
- Certified Analytics consultants
- We design and write all ad content in-house.
- We ensure landing pages are optimised and build new landing pages from scratch.
- Advertising spend and CPA are monitored daily.
- We use advertising budget on your behalf, and you remain in complete control of your ad spend.
- Weekly snapshots and monthly reports
Based on an initial investigation here are some of our recommendations:
- Take a fresh approach with the creative content of your ads. Redo all ad copy, banner ads and landing page designs.
- Do A/B testing on landing pages to optimise every element of the landing page, from photos and layout to calls to action and button colours.
- Send traffic from different ads and advertising platforms to customised landing pages that match the ads in terms of tone, audience targeting and message.
- Do a thorough review of keywords:
- Exact match
- Target well performing keywords
- Highly contested market, with average bids between R20 – +R100 per click
- Make full use of the enhanced ad formats available in AdWords, such as sitelink and callout extensions, negative keywords, and more
- Do a trial Facebook campaign to reach a new audience and generate leads.