Photos contributed by Evi Tarshis '20
Mark Yurkiw has been bending the rules ever since he turned away from his college studies of astrogeophysics for the world of art. However, instead of completely abandoning science, Yurkiw defied all odds and created a career for himself that could incorporate both of his passions.
“My mission was to express all the interesting things that were going on in the world,” Yurkiw said. And that is exactly what he did. Yurkiw kick-started his career around 40 years ago when he opened a business in Manhattan that created sculptures for advertising agencies all over the world.
Yurkiw recruited a staff of around a dozen artists who worked together to produce innovative art for businesses that were looking to express their ideas in unique ways. Using just motion, light and the absence of light, Yurkiw and his team created the renowned film “Chelsea Cinderella.” Projected on the storefront of a newly built retail office, Chelsea Cinderella told the story of a young woman who comes to New York, seeking to build a successful professional and personal life for herself. The film drew viewers in while also acting as a tool to bring the right shopkeepers to the most exciting parts of the city by subconsciously exposing them to the newly built space.
“Chelsea Cinderella is the magic that happens when art is applied to a purpose and uses technology and science to accomplish a goal,” Yurkiw said.