Sasha Zabelina art director

Advertising and film have been my two big passions in life. Last year I made a project where I recreated film posters using only emojis. Within a few days it went viral and was featured on VICE, Dazed, BuzzFeed, PAPER, and in many more media worldwide.

Emoji Film Posters press.

Because of the project I was invited to be on the panel of speakers, opening the first Emoji Film Festival as a part of the first emojicon.

Gary Vaynerchuck, CEO of VaynerMedia

I have graduated from Miami Ad School in December 2015, and have been working at VaynerMedia since January and until the end of October on brands such as: Swedish Fish, Sour Patch Kids, Stella Artois, RITZ crackers, Chips Ahoy!, Coach and more.

Below are some examples of work I have created while working at VaynerMedia.

For Swedish Fish I have been doing illustrations, co-writing the script for the instagram series "Treadin' Water" and concepting for the social media posts. In less than a year we grew the followers from 15K to 80K.

For RITZ crackers I have taken over the Pinterest account, refined the style and the visual look and feel, as well as collaborated with a copywriter and a food stylist to make to create the most delicious and visually pleasing recipes.

After taking over the Pinterest account and creating a new refined style to fit the brand, the new pins were re-pinned about 8K times on average.

I have also created content for Sour Patch Kids and helped reach the above 150K followers mark. We did partnerships with 7 Eleven, Teen Choice Awards and the teen influencers.

For Stella Artois I have been working with a copywriter to come up with ideas for Twitter Posts, social media campaign ideas, create mood boards for upcoming shoots (location, casting, menu, wardrobe) and did photo retouching from the photo shoots.

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