- Analyze Information Architecture
- Consolidate menu tabs
- Conduct card sorting exercise
- Re-brand website's message
- Lessen the amount of social media sites based on user research
- Decide whether to keep or remove “Pennies for Education” menu tab
Analysis of Information Architecture
Current Information Architecture
The users interviewed did not understand why there were so many categories.
Card Sorting Results
The users who completed the card sorting exercises felt that there should only be 2 main categories.
Redesigned Information Architecture
The goal of the redesign is to streamline the menu option. Plus to encourage user interaction through social media with the new tab "How You Rock It!".
Original Branding: Passive Anarchy - Target Audience: Non-Knitters
Sample below from the "About" page:
Passive: without active response.
Anarchy: a state of disorder due to absence or non-recognition of authority.
Now – put the two together – In my vision it is a way to push against the grain. It is squeezing that balloon. It is walking against the flow of the crowd. Not pushing, not shoving, not breaking through the wall or bursting the balloon. Just being unique. Not being a lemming. Not having an VIOLENT resistance, does not mean NO resistance. It is bending with the wind and springing back to our own shape. Anarchy? Non-recognition of authority. Your ability to represent your true authentic self requires a little bit of anarchy. I choose not to recognize many levels of authority. The fashion media, social negativity, news pushers, corporate hustlers, celeb trend makers.These things DO NOT DEFINE ME. These things DO NOT DEFINE YOU.
Revised Branding: Socially Conscious - Target Audience: Knitters and Non-Knitters
Some of the users agreed with Sunday's point of view of societal norms, they felt that it too aggressive and could potentially turn off users. I came up with Socially Conscious as a way to express her view points with a less aggressive tone. No one likes to be yelled at whether in person or online.
The decision to include knitters in the target audience range is due to Sunday's ability to do metal working. She is capable of making shawl pins which can be pre-made and sold on her Etsy shop. Knitters interviewed stated that they would buy multiple shawl pins which would allow Sunday to focus more on the knitted and woven pieces that take longer to make.
Created a new tagline so users would know the purpose and view point of the website: "My socially conscious world of fiber art and metal work! Stereotypes have no place in my world."