Interior of a dining room with a woman standing near a sideboard, Circa 1966, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 341555PD
Len Hearn Furnishings showroom, circa 1966, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 340075PD
Supa Furn dining room furniture displayed in a house, circa 1966, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 341709PD
Interstate and Local Expansion
In the 1960s, Supa Furn instated Lazy Boy distributors in Australian capital cities. Shown here are advertisements from the Canberra Times and the Beverly Times from the Western Australian wheatbelt town of Beverly. Advertising efforts were concentrated towards summer months of October to December - peak buying periods.
Before the introduction of decimal currency (1966), the price of goods in newspaper advertisements was listed in pounds.
'This could be you'
The appeal of holidaying, entertaining and relaxing with style and comfort made Lazy Boy an attractive and versatile way to be outside. Models and demonstrators are pictured in many of Supa Furn's promotional photographs; they were integral for staging and selling the lifestyle that Lazy Boy products promised.
A Kitchen Icon
'The most versatile mixer in the world' - the Kenwood Chef electric mixer was heralded as, "a complete food processing system," equipped with attachments for dicing, mixing, slicing, shredding and even opening cans! Kenwood released the Chef Mixer A701A (pictured) in 1962. Designed by British Industrial designer, Kenneth Grange, it was a modern re-design of the Chef Mixer A700 (1950). In 1969, a Chef Mixer could be purchased in Australia for $79. Popularity of the Chef Mixer continued into the 1990s.
THINK OF THE TIME YOU'LL SAVE WITH A CLEVER MIXER THAT DICES VEGETABLES, PEELS FRUIT, DOES A DOZEN MAGIC THINGS WHILE YOU RELAX!
- Kenwood Chef advertisement, The Canberra Times, 26 January 1962
Kenwood Chef A701 television advertisement from the late 1960s
Advertising presented the Kenwood Chef as an aspiration, a desirable and time saving appliance for the home-maker and modern kitchen.
Sandwich board advertising in the Hay Street Mall, Perth, for Joe Sarich Electrical Discounter Pty Ltd of Warwick and Midland, 2 October 1975, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 361666PD
Between 1975 to 1979 Stevenson, Kinder & Scott produced catalogue photographs for Joe Sarich Electrical Discount Stores. The stores in Midland and Wawrick sold a wide range of goods from electric lawnmowers to washing machines and dryers. Fondue sets, creperie's and heated slippers were just a some of the electrical products available at Joe Sarich Electrical to consumers with disposable income.
Bar built in and equipped with a soda syphon
Lounge room furniture sold by Allwood Furniture, 1973, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 348231PD
Serving Swan Lager and Schweppes
Bar setting, 1976, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 331469PD
Photographs - State Library of Western Australia pictorial collection