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Exam Preparation Guide: Analytics Business Practitioner - Certified Expert AD0-E208

Introduction

The Adobe Certified Expert - Analytics Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Exam Guide Sections

  • Minimum candidate experience
  • Intended audience
  • Exam information
  • Exam objectives and scope
  • Readiness self-assessment
  • Online practice test
  • How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified:

  • Has 2 years’ experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses and in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
  • Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
  • Understands how the technology works and understands a client’s implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
  • Has at least one year of Adobe Analytics hands-on experience
  • Has a basic understanding of how digital analytics is filtering/structuring data
  • Has an awareness of the integration of Adobe Analytics with other Adobe solutions

Additionally, the candidate is familiar with the following technologies and environments:

  • FTP client
  • Current Adobe Analytics Workspace features and other reporting options outside of Workspace (ex. schedule projects and schedule reports)
  • Debugging tools relevant to Adobe Analytics (Packet monitor such as an Adobe Debugger, browser developer tools, Charles)
  • Admin console (Analytics Reports Suite Admin console and Experience Cloud Admin console)
  • Adobe Launch fundamentals/basics
  • Apps, SPA, basic website understanding
  • Mobile services UI
  • Adobe Help Center
  • Data export options (ex. right click to export, .csv download, Data feeds, Data Warehouse extract)

Intended Audience

Typical roles of candidates preparing for this certificate include:

  • Digital marketers
  • Business analysts
  • Business consultants
  • Data analysts
  • Web analysts
  • Digital analysts
  • Media / marketing analysts
  • Product owners and managers
  • UI analysts
  • Conversion / optimization specialists

Exam Information

  • Exam number: AD0-E208
  • Exam name: Adobe Analytics Business Practitioner
  • Certificate level: Certified Expert
  • Status: Active
  • Available languages: English
  • Number of questions: 50
  • Formats: Multiple choice and multiple select
  • Duration: 120 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 31/50
  • Price: $225 USD / $150 USD (India)

Readiness Self-Assessment

Take the online readiness questionnaire to check if your current experience matches the recommended minimum candidate qualification.

Exam Objectives and Scope

Section 1: Business Analysis (26%)

  • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
  • Analyze data to answer business questions and recommend new optimization hypotheses
  • Identify conversion funnels (as a concept to understand business analysis)
  • Interpret Solution Design Reference (SDR) to determine what data is available in reports
  • Analyze report data to summarize and draw conclusions
  • Investigate outliers and anomalies in reports

Section 2: Reporting and Dashboarding for Projects (30%)

  • Consider the advantages of using a reporting tool based on a given scenario
  • Compare fallout and flow visualization and appropriate variable types for reporting
  • Apply the process to schedule Projects and Data Warehouse
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Apply the process to set Alerts
  • Apply the process to lookup the dimensions/components
  • Apply the process to create a visualization
  • Given a scenario, determine the appropriate item to use
  • Apply the process to create, configure, and use mobile scorecards

Section 3: Segmentation and Calculated Metrics (22%)

  • Determine how to develop and configure segments
  • Apply the process to share segments with others in the organization
  • Compare segments
  • Apply segments to Projects and Components
  • Apply the process to generate calculated and/or segmented metrics

Section 4: General Tool Knowledge and Troubleshooting (12%)

  • Analyze reports and identify data quality issues
  • Define different types of dimensions and parameters existing in Adobe Analytics (evars, props and events)
  • Determine how to bring data in and out of Adobe Analytics
  • Identify information from marketing URLs

Section 5: Administration (10%)

  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  • Apply the process to configure Classification Importer and Rule Builder
  • Apply the process to configure a virtual report suite based upon an existing segment
  • Use the Data Feed Manager Admin UI
  • Understanding of data governance

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Practice Test

We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.

Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Business Analysis

Section 2: Reporting and Dashboarding for Projects

Section 3: Segmentation and Calculated Metrics

Section 4: General Tool Knowledge and Troubleshooting

Section 5: Administration

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update January 2023.