According to the nielsen report AM/FM radio, DVR/time-shifted tv, smartphone apps, and internet on a pc are the top gateways media is accessed and consumed. This is an interesting point considering that these 4 things make up most of my personal consumption,
Nowadays it seems like everyone is on the go non-stop and these results reflect this theory. I would personally say that I consume AM/FM Radio a lot more then i would give credit because it is always on in my vehicle.
I would have guessed that mobile apps would have ranked as the leading media outlet because of increasing smartphone usage.