Logo Design Lord Of The Fries-Alina liu-TGG3M1-02


Lord Of The Fries

537 George St, Sydney NSW 2000, Australia

020 5995 2370

A express cafe restaurant for fries, burger and sides.


After I saw these pictures, I could design my own logo for "Lord Of The Fries"

My persona

My 10 Thumbnails

My 3 selected thumbnails

My Comprehensive Drawing

My logo

My logo( final)

Sample logo in the store

My Rationale

The restaurant I got is a fast food store called "Lord Of The Fries". From the name I can know this store is mainly sales fries. When I go to its website, I found they also sales burgers, hot dogs and sides. And this company in come from Australia. So I design a big koala which is a symbol of Australia. And let it embraces a pack of fries, because this restaurant is mainly sales fries. Because of the name of restaurant is "Lord Of The Fries", so I let koala wears crown and robe to shows it's a lord.

For the colour composition, I pack light gray and dark gray as the mian colour. Because most of the koala are looks gray. I use yellow for crown, bucause all the crown were made from gold. Most of the robe and outer packing of fries are red,so I use red for them. For the typeface, I use one that look like past handwrite. Because people are not often use"Lord" this word in now a day.

Finally, this is a very informative project for us. It can let me learn more about logo design and know more about how to use photoshop. I really like this project, because I'm very interest in design something. This is my first time to use photoshop, I hope I can be better in the next time!

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