VB: Rad! So what makes a good wheel, anyways?
JL: Durability; performance; a rim width that works well with modern tires without pushing too far. Serviceability is really important to us, too. If you eventually need a bearing or a spoke, there’s nothing weird or proprietary – our wheels are easy to work on. But most of all, a “good wheel set” is one that makes you excited to ride your bike.
VB: Ok, so what makes HiFis different than other wheels?
It’s the sum of the parts – literally, in terms of good tech in our hubs and rims, and figuratively in terms of our unique nexus of quality, performance, style, and price. And there’s too much damned pretentiousness in cycling. HiFi is your neighborhood world-class wheel company, even if you don’t happen to live in Portland. We make absolutely top-level stuff that isn’t reserved for World Tour riders.
And as far as I know, we’re also the first wheel company to offer custom graphics on wheels, from one-offs to team edition. Whether it’s special-edition stuff to accompany the SSCXWCXPDX event; track wheels for the Stanridge Speed Red Hook team; BRAAAP wraps; or Color Doping.