Millennial Marketing AKC Marketing


With You From The Word Go

  • Show, not tell, the story/relationship of one young grower with his local Pioneer Team and CSA
  • The science and technology behind every acre

Millennial Stories

  • Find one CSA and their grower to follow through out the growing season
  • Planning - Planting - Applications - Harvest
  • Short Videos
  • Blog

Platforms to focus on:


Twitter - @EncircaServices

  • Millennial Stories
  • Q&A for engagment
  • Giveaways / Incentives
  • Promote Technology - i.e CSA Finder


Audience Restrictions

  • Limit who can see certain posts
  • Region, age, language, gender

Social Media Marketing

  • Targeted ads at millennial age groups
  • Messaging with their interests in mind
  • Focus on video, more engaging media


  • Capture data from social media ads
  • Remarket with content specific for millennials

Facebook Live/Video

  • Q&A, knowledge sessions
  • Behind the scenes tours at Pioneer
  • Farm tours

Bots for Facebook Messenger

  • Generates automated responses for those who engage
  • Support, knowledge, tips/tricks, trivia
  • Makes brand more interactive, more social
  • Can Direct them to CSA, website for more complicated questions


  • Fastest growing platform
  • Most popular among younger generation
  • Story Telling
  • Live Video
  • Similar content to Facebook

How to Engage Millenials

  • Eloqua Email - featuring content that is already on social media and focused on millennials. We will encourage millennials to follow all of our platforms, this could even become a quarterly newsletter

Thank you

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