Audience Restrictions
- Limit who can see certain posts
- Region, age, language, gender
Social Media Marketing
- Targeted ads at millennial age groups
- Messaging with their interests in mind
- Focus on video, more engaging media
Pixel
- Capture data from social media ads
- Remarket with content specific for millennials
Facebook Live/Video
- Q&A, knowledge sessions
- Behind the scenes tours at Pioneer
- Farm tours
- Fastest growing platform
- Most popular among younger generation
- Story Telling
- Live Video
- Similar content to Facebook
How to Engage Millenials
- Eloqua Email - featuring content that is already on social media and focused on millennials. We will encourage millennials to follow all of our platforms, this could even become a quarterly newsletter