Who can get a trademark? Anyone can....but it can take a lot of steps and $275.
How do you get a trademark? Well like I said ^ up there it takes a lot of steps, step 1: make sure that the trademark name and logo is right for you... Step 2: get ready to apply. Step 3 Prepare and submit your application, that means your Trademark Application, Monitoring Application, & Applicant Address. Then it's step 4, Work with the assigned USPTO examining attorney. Step 5 Receive approval/denial of your application. And finally step 6 Maintain your registration.