Former NFL tight end John Bronson always had a plan for life after the game.
The Penn State football standout knew coming into the league his time could be up at any minute. Picked up as an undrafted free agent by the Arizona Cardinals in 2005, Bronson was a "bubble" player and fought to make the 53-man roster before a knee injury derailed his rookie season in the opening game. During this time of uncertainty, Bronson started creating his roadmap for his next career the business world.
"I took measures to set the table for what was going to happen after the game."
“Almost out of the gate I surrounded myself with people who were doing better than I was on the business side of things,” Bronson said. “I tried to learn from them and get a glimpse of what things are like as an entrepreneur. I took measures to set the table for what was going to happen after the game.”
The Cardinals officially released Bronson in 2007, and his first post-football business was a tough learning experience.
“I had a venture in the real estate market and lost my hand in a deal that I didn’t monitor well at the time,” Bronson said. “However, that was one of the best learning experiences I ever had, because it opened my eyes to not make that mistake in the future. Before, I would always jump at opportunities that seemed too good to be true. Following that I would always research for myself and have enough knowledge to make an informed decision.”
"I would always jump at opportunities that seemed too good to be true. Following that, I would always research for myself and have enough knowledge to make an informed decision.”
Despite the initial setback, Bronson continued to build his skillset and work to find success. Reading books and listening to speakers helped hone marketing skills, and after activating his benefit with The Trust in 2014, Bronson utilized the entrepreneurial programs available at Babson College.