Chapter 7: Technology Accelerators Sarah Dunn, Emily Gummo, Lauren Rust, Daniel Trotter, Kristina Ward, and Michael Stafford

Most men would rather die, than think. Many do. Bertrand Russel

Good to Great Companies think differently about technology and technological change than mediocre ones.

Internet frenzy - 1999

  • Threats from online pharmacies
  • Lost 40% in stock price
  • Pressure to create website
Crawl, Walk, Run
  • Experimented with Website while focusing on established convenience concept
  • Increase cash flow per customer visit
  • Online prescription filling
  • Inventory-and-distribution management

Technology and the HEdgeHog Concept

  • Technology-induced change is not new, but good-to-great companies approach it very differently
  • Tool for accelerating momentum after breakthrough
Become a pioneer in the application of technology that fits your hedgehog concept

Disciplined people, disciplined thought, disciplined action

  • Technology decisions are the same as any other strategic decision
  • Consider whether technology fits the Hedgehog concept, if yes, then become a pioneer. If no, then find a parity or ignore it.
  • 80% of executives interviewed did not even list technology in the top 5 factors for transformtion
  • Emphasized consistency and value of the right people
  • Similar technology in the hands of undisciplined companies does not return the same results

Avoid the fear of being left behind

  • Good-to-great companies never operate in a reactionary state
  • The fact that other firms even in the same industry are embracing a technology does not mean it is essential
  • Look forward with the urge to create excellence "for its own sake"
  • No technology can start a shift from good to great

Biblical Parallels

Philippians 4:6-7

“Do not be anxious about anything, but in everything by prayers and supplication with thanksgiving let your requests be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus.”

2 Timothy 1:7

“for God gave us spirit not of fear but of power and love and self-control”

Galatians 6:9

“And let us not grow weary of doing good, for in due season we will reap, if we do not give up.”

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