The Council Connection November 2021


The Southeast Produce Council is preparing to celebrate the next generation of superheroes during Southern Exposure: The Marvel of Produce! This year’s event will take place March 3 – 5, 2022 at the Walt Disney World Swan & Dolphin Resort in Orlando, Florida. Visit our Southern Exposure page to discover each of our mission assignments within the agenda, which superhero team to register as, hotel information, guest speakers, exhibitors, and more! Join our produce universe today!

The Southern Exposure Digital Toolkit is now available to add to your utility belt!

Email Signature: right click to download image
Facebook: right click to download image
Twitter: right click to download image
Linked In: right click to download image
Instagram: right click to download image

Bright Ideas Fresh Arrivals

The SEPC is excited to feature your new products within our Bright Ideas Fresh Arrivals showcase during Southern Exposure!

How to Submit Your Showcase Application

  • As you register for Southern Exposure, select Bright Ideas Fresh Arrivals as one of your sessions.
  • Once you register, you’ll receive an application link via email for your showcase.
  • Review the options below and submit your application by Friday, January 7, 2022. Cases are reserved on a first-come, first-served basis and space is limited.
  • You must include one (1) high-resolution image of your product as well as a detailed description (50 words or less) to be featured within our conference directory and app.

Showcase Information

  • Price: $400* (Please note: All shelves include lighting and cases will be locked.)
  • Case Dimensions: 37” W x 13” H x 25.5" D
  • Space is limited to one (1) case per member company (unless approved by the SEPC)

Eligibility Requirements

  • Your company must be a member of the Southeast Produce Council and in good standing
  • Your new products must have been submitted to market since March of 2021 or will be launched before July 2022

*An invoice will be sent upon registering as well as an application link. However, if your showcase is not approved, we will issue a refund.

Here is our Bright Ideas Fresh Arrivals showcase updated with this year's theme – The Marvel of Produce!

Innovation Stations

Our Innovation Stations are also back by popular demand in which one (1) of your team members may highlight a new product, product line, or service during our Southern Exposure Expo!

How to Submit Your Innovation Station Application

  • As you register for Southern Exposure, select Innovation Station as one of your sessions.
  • Once you register, you’ll be sent an application link via email for your Innovation Station.
  • Review the information below and submit your application by Friday, January 7, 2022. Stations are sold on a first-come, first-served basis and space is limited. Priority will be given to waitlisted companies who meet the criteria as well as companies who are interested in joining the SEPC.
  • You must include your logo, one (1) high-resolution image of your product (or product family), as well as a detailed description (50 words or less) to be featured within our conference directory and app.
  • Companies will be notified Friday, January 14, if the submission has been approved.

Price: $1499 (does not include individual/group registration fees)*

Eligibility Requirements

  • Company must be a member in good standing of Southeast Produce Council.
  • Company is not currently exhibiting at Southern Exposure (unless prior SEPC approval).
  • New product, product line, or family of items must not exceed 4 individual SKUs.
  • New product must have been presented to market since September of 2021 or will be launched before July of 2022. (Verification required)

Innovation Station Guidelines

  • Space is limited to one (1) Innovation Station per member company.
  • One company member allowed in station at a time. (Additional associates would need to purchase individual registrations or register as part of a group registration.)
  • No additional signage, banners, display racks, etc. will be allowed!
  • Sampling is permitted per convention center policies (see exhibitor kit).
  • One (1) stool will be provided at each station.
  • Storage space is available within the desk area of the station.

*An invoice will be sent via email upon registering as well as an application link. However, if your Innovation Station is not approved, we will issue a refund.

Here is our Innovation Station updated with this year’s theme – The Marvel of Produce! Your company logo will appear within the face area of the desk as shown in the example below.

Cultivating Ideas – Growing Relationships – Producing Results

Each year, the SEPC strives to curate an impactful series of industry programs and networking events for our members. The SEPC Virtual Garden is our newest platform through which we will continue to keep members abreast of the latest developments in produce—whether those are happening in the soil, in the cloud, or anywhere in between.

Through the SEPC Virtual Garden, we have begun planting the seeds from our founding pillars – Networking, Innovation, Community, and Education – so that our members will reap the benefits of harvesting quality experiences guaranteed to increase the value of their membership.

In case you missed them, several sessions are already available on demand!

The key to the success of our SEPC Virtual Garden is the community who tends it, and we are eager to serve alongside our SEPC family to see what we can grow together!

Southern Exposure 2022 LINKS Reservation Options for SEPC Retail/Foodservice members*

LINKS Meeting Platform Options

  • Onsite LINKS Meeting
  • Virtual LINKS Meeting within the SEPC Virtual Garden (available upon request)

LINKS Meeting Description Options

  • LINKS Meeting(s) with Grower/Shipper Companies
  • Internal Company Meeting

A La Carte Menu

  • A/V options (Projector/Screen & PA System)
  • Food & Beverage Service (at reserving company's expense)

Please submit your LINKS meeting request by February 4, 2022 to ensure we have ample time to accommodate.


It’s never too early to begin planning for this year’s #GivingTuesday, a global generosity movement unleashing the power of people and organizations to transform their communities and the world.

Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.

This year, #GivingTuesday is November 30, 2021!

If you feel so led to make a contribution, each of our charitable partners would greatly appreciate your donation.

Community Updates

Our SEPC family partnered with Society of St. Andrew to provide transportation and a donation of 40,000 lbs. of fresh produce to aid those affected by Hurricane Ida. A huge thank you to the following companies that donated product for this distribution.

  • Ark Foods
  • Caruso USA
  • Mack Farms
  • Nickey Gregory Company
  • Shuman Farms
  • Sunkist
“There are no words to express how grateful we are and how grateful the people of New Orleans will be to receive this. This has been a God-led thing from beginning to end - and when I met via zoom with the five pastors that will be distributing this food in the hardest hit areas in and around New Orleans, they were all in tears when I told them what they were getting. Their main comment was ‘people just don't know what you go through in a hurricane until you go through it yourself - but thank God for people like you who respond without knowing the impact’ That pretty much says it all. Your kindness touches many lives.” ~ Barbara Sayles, Florida Regional Director, Society of St. Andrew

The Vorhees Vision Scholarship was created to reward the achievements of young individuals who demonstrate a true entrepreneurial spirit in their lives as they pursue their educational goals. This scholarship is named in honor of the late Terry L. Vorhees, founder and first Executive Director of the Southeast Produce Council. Because of his vision and efforts, the Southeast Produce Council became and remains one of the best resources in the produce industry today.

Scholarship Details

One college-aged student (graduating high school senior or current college student) will receive a one-time scholarship of $7,500 to their enrolling college/university.

The application can only be submitted online through our link which will be provided beginning November 29, 2021.

The application deadline is January 14, 2022 at 5pm EST.

This year’s Produce Inspection Training course took place within the SEPC Virtual Garden. In order to receive a certificate of completion, participants must have completed both the spring and fall sessions. For participants who were only able to attend one of those sessions, we will be sending invitations via email with details about make up session dates in the coming months.

2021-2022 SEPC Annual Membership

Join the SEPC Today and Thrive

As an SEPC member, you’ll join a diverse group of like-minded produce professionals, from farmers to distributors and retailers to chefs. It’s about growing your knowledge, sharpening your skills, sharing your passion with others, and enjoying what makes this corner of the country extra special: its long tradition of bringing people together through food that is grown, distributed, and cooked with love.

Please review the membership information on our website and select which annual membership* best suits your company's needs.

*Please note that our annual membership period runs June through May of the following year. We do not prorate our membership fees.

**All conference attendees are required to be SEPC members in order to attend any events. Exhibitors are required to maintain a corporate membership.**

Our Sponsors

SEPC sponsors are a vital part of our existence. Simply put, sponsor contributions help us bring more to the table for everyone. Like better networking and education events, fresh talent, and a broader awareness of best practices throughout our industry. And of course, when you help us promote produce, your organization will gain crucial exposure at our events and engagements throughout the year.

Interested in becoming an SEPC Sponsor?

We thank you for your support and look forward to boosting your business in return.

Check out this month’s Sponsor Spotlights on our social media platforms to learn more about each of our SEPC Level Sponsors!


November Trivia Question


This Thanksgiving favorite is often confused with an unrelated tuber that originated elsewhere. And although it’s ranked as one of the most nutritious vegetables, it’s probably not quite as healthy when covered with brown sugar and marshmallows…but it sure is yummy! Can you name it?

Contact us

Please note that our mailing address has changed! See our new mailing address below in the contact information.

242 North Masonic St. | Millen, GA 30442 | 877.720.SEPC (7372) | info@seproducecouncil.com