Imagine a mosquito that’s growing before your eyes to the size of a soccer ball...a car...an apartment building! All the while, we’re hearing people express all of their “good” reasons for not needing to follow the Zika protection guidelines.
This concept connects the dismissive attitude we’re trying to overcome to the eye-catching visuals of “monster” mosquitoes that grow stronger and larger because of our misconceptions and entrenched ways of thinking.
The tone of the visuals retain a bit of the absurd to balance out the seriousness of the message (“Phew, it was all a dream”). Closing VO: Don’t let Zika take over. Use preventative measures when you travel.