It's Not Just a Grocery Store Changing the Way We Experience the Physical Store

Grocery stores were once merely locations to display and sell product

Over the counter grocery service - 1909
Piggly Wiggly as the first self-service grocery store - 1916
The typical modern day grocery store

Traditional grocery stores are losing market share to big box retailers and innovative leaders in other industries

Today's empowered consumers -who can have any product they want, whenever they want - are demanding more from grocers

Two traditional grocery stores are effectively implementing experiences in their physical stores to stay relevant

Mariano's

Mariano's Amenities
Mariano's Events

Hy-vee

Hy-Vee amenities and events

Many grocery stores still have room for improvement...

Pick n' Save could implement a few changes to keep up with the competition while still effectively serving their target market

Adding Technology to the Deli Counter

  • Saving time and creating convenience for a busy small town mom
  • Mixing the quality of the deli while innovating the outdated physical space

Warming Customers with a Coffee Stand

  • Sampling coffee sold in store before buying
  • Fills values of time and convenience
Warm coffee makes customers feel safe which causes them to spend more

Bringing Food Box Delivery in Store

  • Still convenient but from a trusted local grocer
  • Takes the crazy out of getting all the ingredients for a meal
  • Less cost than the actual delivery service
  • Brings customers in store

Customers want to be delighted with new experiences

It's not just a place to get food

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