Petcare 411 A sales thing. March 6, 2017


411 at a Glance

2018 New Items List for Cat

Check out the batch of links below to 4 different New Items lists loaded into Salesforce.

2017 New Items - Discontinuations and Transitions List

Click the button below for latest information to allow you to prep for discontinuations and transitions to new items.

UPDATE: One Mars Price List

Last week, the master price list was updated. Be sure you are using the latest version. Access it by clicking the button below.

DOG & CAT Mainmeal

CESAR Dry Marketing Refresher

Take a look at the bulletin and the presentation (with videos) below. Be sure to download the PPT presentation for the full functionality of the videos.

Be sure to inform customers of the Cesar dry fast start in market. Also, re-inforce Cesar 2017 Marketing Plans as per toolkits, and this update. And, leverage these activities to build long term trial and conversion events.

REMINDER: Pedigree Little Champions Discontinued

As a reminder, Pedigree Little Champions Pouch has been discontinued. It is replaced by our new and improved100 gram Pedigree® Pouch offerings. Click the bulletin for details. You can also click the link to an Excel list showing GRDs and UPCs of the discontinued items along with the new 100 gram pouch items.

Make sure your customers have all switched over to our new pouches, to avoid any future cuts.

Crave Cat & Dog Spec Sheet

Click the button below and you'll find the new spec sheet with cat and dog details all in one place.


Temptations Jumbo Stuff Floorstand

The TEMPTATIONS™ JUMBO STUFF floorstand will be available after 5/15/17. Click the button below and take a look at the bulletin which includes specs and a refresh of the program details.

UPDATE: Temptations Supply

Temptations sales continue to be a strong point for the business, and we are facing challenges keeping pace with demand. Due to this you may see intermittent outages on SKUs through Period 3.


Nutro Wet Dog - Inaccurate Labels on Cans

Two SKUs were identified to have inaccurate back panel information (ingredients, feeding instructions, calorie information). These products have not reached customers and do not pose a risk to pets. Click the button for details as to how this might impact inventory.

Account teams should communicate changes to customers and contact Sales Planning with any questions or concerns.


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started February 6

Started February 20


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by Lepale - "dog friendship nature" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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