Case Study Alex Ehrich, Robert weisbach, patrick Pena-ariet, matt stadler, andJacquelin Lenis


$3.045 Billion dollars in EBIT over the course of three years

"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It strives to meet the demand and preferences of each of its present markets. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stockholders will receive a sustained superior return on their investment."

Our Recommended Strategy: Chevy Insight


-Currently very stable, and modest growth

-Cost of Project: $2.5 Billion

-NPV: $68.12 million

-Increase Market Share to 14.03% by 2019

-Grow EPS to $7.13

Chevy Insight

International Market:

-Leading in the United States

-Leading in China

-Maintains less than 1% in India

-India has immense potential

India Market

-Growth since 2001

-Relaxation of regulations

-Cheap Labor

-Simple, specific vehicles

Chevrolet Insight:


-3 Cylinder

-Safety Features


Competitive Advantage

-Small and reliable

-Increased customer satisfaction

-Cost effective

Biblical Integration

-Chevy Insight caters to the needs of market

-Relates to the culture

-Romans 10:17 NIV

-Adapting to diverse cultures represents a Christ-like mission


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