Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.
Graphic designers typically do the following:
Meet with clients or the art director to determine the scope of a project
Use digital illustration, photo-editing software, and layout software to create designs
Create visual elements such as logos, original images, and illustrations that help deliver a desired message
Design layouts and select colors, images, and typefaces to use
Present design concepts to clients or art directors
Incorporate changes recommended by clients or art directors into final designs
Review designs for errors before printing or publishing them
Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.
Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.
Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.
Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, still others may work on the visual designs used on book jackets.
Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive.
Some individuals with a background in graphic design teach in design schools, colleges, and universities. For more information, see the profile on postsecondary teachers.
The median annual wage for graphic designers was $46,900 in May 2015. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $27,560, and the highest 10 percent earned more than $81,320.
Now Phil Harris tells us how he spends his day, and what his motivations are and life outside art.
My typical working day will start at 8.00 - 8.30a.m. I love not having to travel to work and the solitude of my working life suits me well. I tend to take a short break every 2 hours or so to give my eyes a rest particularly if I am working in close detail. I usually finish work between 6.30- 7.30p.m. My technical style of work is slow and painstaking so it is essential that I work fairly long hours. Admin and correspondence is usually done at the weekends or if I can find time in the evenings.
I do have a life outside of art. More than anything else I love to travel, the wilder the area the better. I am an outdoor enthusiast and there is nothing more exciting to me than watching wildlife in its own habitat. One day I would like to produce work which reflects that love of the natural world.
Overall the day-to-day working life of an artist probably isn’t so very different from that of other professions but you do have to be comfortable with solitude and be highly self-motivated to have a chance of surviving long term. That said, if you can make it work then it can be a richly rewarding occupation and life. It suits my personality like a glove and I find it hard to imagine any other way of being.
NOW ITS TIME TO SEE MY ARTWORK