AGILE NATION 2 - PART 1
WE'VE HAD A BALL!
Together, we've raised awareness of the Chwarae Teg brand and campaigned for the progression of Women in the workplace across Wales.
From bus tours to billboards, we've started to get Women and Employees thinking about how they can #MAKEYOURSELF.
In order to benefit from, and build upon, the momentum that the creative will have gained in part 1, we propose only subtle changes to the visual identity.
These are summarised as follows:
- A clearer benefits-based message - we want to help women and employees understand what's in it for them by simplifying the message.
- More personal - we've added a more personal touch in our copy to help women and employers relate to the message.
- A stronger call-to-action - we've added a time-pressured element to the message to encourage women & employers to act, as well as an emphasis on the word 'free'. This will become more prominent/urgent as the campaign progresses.
As in part 1, we will continue to advertise on social media. While primarily on Facebook, we would also like to test advertising to Employees specifically on LinkedIn as this platform allows us to target those with a HR related job title. We recommend continuing with a localised message for relevance.
Social media allows us to be targeted while maintaining value for money and giving us full transparency of performance metrics (engagement, views, clicks).