Two days ago, Facebook announced a take on the major job board sites such as LinkedIn, Monster and Glassdoor by releasing a feature that enables job seekers to connect directly with hiring managers without even leaving the platform. It allows business pages to post listings in the same manner as public posts, and the feature adds a new “Apply Now” button to each job listing.
The new widget is essentially a win-win for both job-seekers and hiring managers. It allows businesses to connect with qualified people in a place where they already spend the majority of their time – social media, which makes for faster and more seamless communication. In turn, the new Facebook feature makes applying for jobs easier than ever – once a user clicks the “Apply Now” button, Facebook automatically fills in all relevant details from their public profile.
Worldwide Users: Facebook 1.86 Billion, LinkedIn 467 Million Millennials account for: 29.7% of Facebook users, 13% of LinkedIn users Average Time Spent on site: Facebook 20 minutes daily, LinkedIn 17 minutes monthly New Members per second: Facebook 5, LinkedIn 2
The new feature promotes the so-called ‘casual job-seeking behaviour’ by allowing hiring managers and potential candidates to exchange information, details, and applications within seconds and simplify the entire process. Currently, the feature has been introduced only to US and Canada businesses.
If 18,000 careers we acquired on Facebook and 10,000 on LinkedIn, in the USA for 2016, than imagine the damage this will do to the Microsoft owned company (LinkedIn)
In conclusion, as a recruiter having the vast amount of candidates that will be available to reach on Facebook over LinkedIn, along with the audience targeting, reach capabilities and pricing (if they continue the current pricing structure) this is a huge WIN.