You probably do have a nice brand with good products or services. You must have a story or two. Even if these things are just so-so, the way you tell them makes the world of difference. Yes, I am one of those whom you call consultants. I prefer to simply describe myself as a helper. I am here to help your brand, your products, your story, and YOU.
I have spent much of the last decade creating and marketing brands and products for a small family business in beauty and personal care space. Now I am helping others. Maybe I can help you, too.
Take a look at some my recent works below. — Moto Okawa
Refreshing "LA Fresh"
A busy entrepreneur wanted an effective makeup remover to take along her travels — zipping and zapping coast to coast, promoting her single-use hand towel business. She looked around and found no makeup remover satisfactory. So she did what any of us will do in that situation. She made her own!
Marrying the need for a portable and convenient makeup removing solution with her know-how of manufacturing wet wipes, she created the first generation La Fresh makeup remover wipes in 1997.
Through the years, La Fresh evolved from a disposable makeup remover to a hospitality staple, then became travel-friendly personal care in 2007, and took on a clean 'n' green pursuit in 2010. In 2018, it was time once again for the refresh.
Photo credits: LiSH Creative, SoWen Photography, Allie Smith & Kari Shea