Another was to create a new inventory of media (photos and video) that could be used across a variety of platforms.
Both of these priorities involved attending programs & events and conducting dozens of interviews.
I also led the effort in creating a social media presence from scratch, including Facebook, Instagram, YouTube, and LinkedIn. This also involved creating an internal social media policy.
As part of their brand re-launch, enCourage Kids Foundation introduced a visibility campaign across the tri-state area.
The artwork for the campaign was developed pro-bono by Geometry Global and is appearing on billboards around the area (including in Times Square) as well as buses and trains.
To support this campaign, I created the digital components for the enCourage Kids website.
When directed to the site via the url appearing on the campaign, I produced the behind-the-scenes artwork, translated the incredible experiences of these courageous kids into fairy tale narratives, and created artwork & videos for social media.