December 2016 PRODUCT TEAM MEETINGS

OCT Effectiveness Assemblage

Amanda - Baked Pastry Shop - 429 people reached - 7 post clicks - 1 engagement
Marco - Foxy Lady - 2.6k people reached (boosted) - 237 post clicks - 52 engagements
Marco - Black Diamond Grill - 481 people reached - 10 post clicks - 9 engagements
Sunil - 391 people reached - 8 post clicks - 8 engagements

DS Effectiveness Conclave

Lauren - 912 post engagements - 4,722 people reached - 1.48 frequency - $0.11 per post engagement - 29 clicks 0.41% CTR - $3.45 CPC - 6,997 impressions - $14.29 CPM

Mike's CAMPAIGN TOTALS: 147 link clicks - 5,108 people reached - 2.49 frequency - $0.54 per link click - $80 spent - 5 relevancy - 226 clicks - 1.78% CTR - $0.35 CPC - 12,707 impressions - $6.30 CPM - 147 link clicks

Mike - 78 link clicks - 4,203 people reached - 2.06 frequency - $0.72 per link click - $56 spent - 5 relevancy - 135 clicks - 1.56% CTR - $0.41 CPC - 8,668 impressions
Mike - 69 link clicks - 2,259 people reached - 1.79 frequency - $0.35 per link click - $24 spent - 5 relevancy - 91 clicks - 2.25% CTR - $0.26 CPC - 4,039 impressions
Shannon - 1031 reached, 1825 impressions, 251 post engagements, $.11 per post engagement, 9 clicks, .493% CTR, 1.86% Social, 4 Relevance
Shannon - 135 reached, 146 impressions, 37 post engagements, $.11 per post engagement, 1 click, .685% CTR, 2.05% Social, --- Relevance
Shannon - 3233 reached, 4170 impressions, 118 claims, $.34 per offer claim, 269 clicks, 6.438% CTR, 81.98% Social, 7 Relevance
Do you love soup? Rachel isn't here.
Art Connections | Lead Gen Leads: 5 ($1.21 per) Reach: 355 Total Spend: $6.06 Targeted to ACG Facebook Likes
Marguerite - 211 page likes - 3,372 people reached - 1.48 frequency - $0.32 per page like - $68 spent - 7 relevancy - 223 clicks - 4.48% CTR - $0.30 CPC - 4,983 impressions

ES Effectiveness Meeting

Rob - "Large 1-Topping Pizza - Only $7.99! [PICK-UP ONLY]" - 335 send size - 397 email opens - 111 email opens unique - 1 unsubscribes - 8 soft bounce - 0 hard bounce - 0 link clicks - 121.41% open rate -33.94% unique open
Jeremy - "What are your plans for Thanksgiving?" - 12976 send size - 1176 email opens - 1009 email opens unique - 12 unsubscribes - 22 soft bounce - 4 hard bounce - 69 link clicks - 9.08% open rate - 7.79% unique open
Marguerite - "Rita Ranch has a new look!" - 2378 send size - 720 email opens - 480 email opens unique - 5 unsubscribes - 10 soft bounce - 2 hard bounce - 141 link clicks - 30.28% open rate

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