Ohio state student-Athlete Group Rights licensing Program OSU // The Brandr Group


The Student-Athlete Group Rights Licensing Program is a new and exciting opportunity for student-athletes to monetize their name, image and likeness in conjunction with Ohio State University marks/intellectual property through licensing deals involving multiple student-athletes. The Brandr Group will manage and administer the program, as it currently does on behalf of active professional athletes in developing business through group player rights in college for the NFL Players Association (NFLPA), National Basketball Players Association (NBPA) and Major League Baseball Players Association (MLBPA). This program provides, for the first time, the opportunity to monetize and be compensated as an Ohio State student-athlete within a group rights program.



What is the Student-Athlete Group Rights Licensing Program?

This is an opportunity for current student-athletes to monetize their name, image and likeness as a group, in conjunction with Ohio State Athletics, through licensing deals involving multiple student-athletes. A "group" consists of a minimum of 3 student-athletes from any one sport or a minimum of 6 from multiple sports.

Why should I opt-in to the program?

As a student-athlete, you have the right to be compensated and now have the opportunity to collaborate with school licensees on co-branded products. This program is a way to be included in deals that necessitate the use of multiple student-athletes such as: Panini trading cards, EA Sports video games, Nike jersey programs, etc.

Am I giving up my individual rights to enter into endorsement or licensing deals?

NO, you are not are not giving away any of your personal & individual endorsement rights. These rights only pertain to groups of student-athletes and have no effect on your individual rights. This is an additional income stream unrelated to your individual rights. This is historically how trading card, jersey and video game programs have been developed throughout the sports landscape. In these and some other categories that require group participation, it can be impractical for licensees to negotiate with every individual.

Will this conflict with any of my existing endorsement deals?

NO, it will not. If there was a case of a school sponsor conflicting with an individual sponsor agreement, you would not participate in that particular group sponsorship program.

How will royalties be shared among the Group?

Royalties will be allocated as follows: for all Collegiate Group Licensing Programs the Student-Athletes shall receive 80% (Eighty Percent) of the royalties from third-party licensees and sponsors for use of the group NIL in connection with this Collegiate Group Licensing Program. TBG shall retain 20% (Twenty Percent) of such royalties.

Royalties derived from the programs will be distributed on a pro rata basis based upon the usage of each individual student-athlete on licensed products. If it is not possible to identify individual usage, then revenue will be divided equally among the student-athletes included in each licensing program.

Why is TBG managing the program?

Over the last five years, TBG has helped the NFLPA, NBPA, MLBPA and others launch broad college programs on behalf of their players to develop business that combines group player rights with college IP and is uniquely qualified to manage this program.

Who do I contact with questions?

You can contact Ohio State Athletics or Len Stachitas at TBG at 904-910-4500. For email please reach out to grouprights@tbgusa.com.

How can I sign-up?

You can sign the DocuSign form below or reach out to grouprights@tbgusa.com to receive the Student-Athlete Authorization form directly.