Overall Story Concept
An active American takes 10,000 steps per day.
That’s 3,650,000 steps per year.
We’ve been in business for 30 years.
For one American, that’s 109,500,000 steps.
That’s 109,500,000 chances to learn, refine, grow, and perfect the design of our socks.
And that’s just where it starts. We’ve also run, skied, biked, hunted, fished, and hiked our way through the steps necessary to creating the best sock on the planet.
Odor repellent. Blister resistant. Anatomically designed.
And Made in America.
Everyone else is a step behind.
Made in the USA. Now and always.
Facebook - Inform Your Community
o Share news items
o Announce product launches
o Invite people to events
Instagram - Inspire Your Community
o Aspirational images of the outdoors
o Brand partnerships with like minded companies
o Influencers who authentically represent your brand’s story
Twitter - Engage Your Community
o Be a part of the relevant conversation
o Establish your brand’s voice and belief system
o Lead with ideas and discourse
Tumblr - Nourish Your Community
o Write long form brand stories
o Create photo blogs
o Host video content