Areas of Focus
- SSX Promotion - Speaker Spotlight graphics, Video Series
- Facebook - brought life to the page through event creation and consistent, personalized postings
- Facility Updates - continue AM features, include a nod to the past with #tbt entries
👀
((April 23, 2017)) 68 Tweets I 94.5 K Impressions I 5237 Profile Visits I 66 Mentions I 80 New Followers
Followers: 22K
Posts: 55
up 25 from March 2017
Engagement: 16K
up 5.7K from March 2017
Top Performer - Instagram - RECORD engagement observed on this post.
1,757 likes, 18 Comments
Repurposing video content which showcased CMBs being used in a Strongman competition in Austin received the most video views and comments in the month of April on IG.
From the Facebook Inbox to the Shop - the account was asked how much weight our bench could hold and the shop answered that question for everyone.
The customer service interaction resulted in great social exposure...and a sale!
Produce once, publish everywhere.
Adopting this philosophy has brought high engagement across platforms.
Looking Ahead - May
SummerStrongX (May 19 - 21)
- Vendor promo leading up to event -
- Event Coverage - all aspects of SSX must be portrayed through social. Tell the whole story.
- Speaker Coverage - determine plan to share speaker segments via social media
- Live Coverage - identify live coverage options for SSX (Bert / Pops opening address? Speaker highlight? Casual walk through SSX from vendor to lifting?) AND what platforms will broadcast
CSCCA (May 9-12)
- Capture booth set-up
- Coverage of squat competitions at booth