The Chemistry Group


"The only people consultancy in the world that definitively predicts performance at work by designing 'What Great Looks Like on a role-by-role basis for your organisation'. We’ve been in business for over 10 years, helping enterprise businesses all over the world transform their approach to people and optimising their workforces by applying our unique methodology and software."

[They've actually been in business since 2003 so their website needs updating]


"Chemistry is, without a doubt, one of the best places to work in the world and we’ve got the awards to prove it. From the daily meals designed by our company nutritionist, to our weekly ‘Opportunity to be Brilliant’ development sessions, working at Chemistry is an experience like no other."


You're given very clear feedback on where you need to be, and how you can get there. Everyone wants to help you get there.
No matter what team, whether it be Product, Consulting, Sales, Tech or Lab -everyone is highly engaged and loves coming to work. Chemistry really live and breath their values of Passion, Bravery and Human.
It's an intense place to work, the intensity and fast pace makes for a culture that isn't for everybody.
Chemistry is an incredible, fast growing, motivated, enjoyable and unique place to work. It's three values; Passionate, Brave and Human are decorated on the walls and is at the core of everything they do.


Key themes that come out of employee reviews is that Chemistry motivate their employees by increasing intrinsic motivations:

  • Living their values
  • Giving them control over work
  • Leadership are inspiring and supportive
  • Treating them as individuals

Equity Theory

Focuses on the process of the job and whether someone is prepared to do a job AND to go over and above their duties for adequate rewards. Employees seek:

  • Fairness and fair treatment
  • Procedural justice
  • What they get is justified in relation to what they give

Motivation can be reduced by reactions to unfairness and employees comparing themselves to each other. This can lead to negative behaviours and equity sensitivity.

Intrinsic vs. Extrinsic motivation

Theory Y: Employees are motivated by autonomy, developing themselves and using creativity. They are moral and responsible; working towards organisational goals if they feel they are being treated well.

Theory X: Employees are not to be trusted or relied on to work towards organisational goals, rather than their own. They need to be made to work by provision of material rewards and threat of punishment.

McGregor, D. (1960). The human side of enterprise. New York: McGraw-Hill

Chemistry are motivating employees based on Theory Y.

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