Breakfast All Day Ashley Branton, Tandra Smith, and Mike leonard

Overview

Here at Chick-Fil-A we are at the top of the fast food market. Each of our restaurants is averaging $3.1 million dollars each year. McDonald’s is closing in with an average of $2.5 million dollars per restaurant annually. The reason for this is McDonald’s adoption of the all-day breakfast menu, which recently has increased their overall sales by more than 5%. Pushing customers who desire breakfast items throughout each day to their locations. We have an opportunity here to initiate an all-day breakfast program here at Chick-Fil-A to capitalize on customer interests.

Objectives

The objectives of implementing this new policy change is as follows:

  • Establish an all-day breakfast menu for Chick-Fil-A, Inc.
  • Investigate risk to reward for the needed investment.
  • Consider the possible effects on our market share.

Plan of Work

We first need to weigh the risk versus reward when it comes to the investment of such a task. McDonald’s has an overly varied lunch and breakfast menu that has caused them difficulty in streamlining the process, as they do not have enough kitchen space to keep up with both menus. Thus, they had to cut their all-day breakfast menu down to a few items.

At Chick-Fil-A both our lunch and breakfast menu uses the same recipe for chicken, giving us an advantage in sustaining both menus fully throughout the day. This also cuts down on the risk if customers don’t choose to purchase breakfast items, as our investment in each product directly overlaps across items.

Personnel

A benefit of the all-day breakfast menu is that no staffing changes are required. The overlap in menu items as well as the overall workload remains the same from store to store with minimal changes in daily routine. I will simply need to streamline the process of making sure each item is readily available as customers order throughout the day.

Conclusion

The all-day breakfast menu is an easy method to boost sales up to 5% or more with nearly no monetary risk. Each Chick-Fil-A location is already equipped to serve both the breakfast and lunch menu. Implementing these changes will be quick and relatively painless. We will be able to draw in more customers than we may otherwise by offering a wider variety of options throughout the day.

Credits:

Created with images by m01229 - "Chick-Fil-A breakfast potatos" • jeffisageek - "Chick-Fil-A"

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