The Three-Profit and Service Approach
Bella Unique Beauty Academy will provide instruction for cosmetology for students registered within our programs. We believe to Generate revenues from both tuition, sale of classroom materials and beauty products. We also believe that we will receive a notable number of applicants as individuals try to acquire new opportunities in light of the current economic climate.
Our main strength according to the SWOT Analysis is the power of our business structure. Our founding employees have the adequate qualifications and experience in the cosmetology industry; they are the best individuals in the industry. Our business location will also count as a business strength for us. We are situated and located in the center hub of the city. We differentiate ourselves from the rest of the beauty schools because we focus on small class sizes. With micro-matriculations of 20 elite students every phase of the curriculum, students are given world class instruction. At Bella Unique Beauty our strategic value added will be attention to detail and specialized course interaction that caters to the student’s interests.
We were meant to understand by our SWOT Analysis that it might take some time for our cosmetology Institute to break into the market and gain acceptance via reputation in the already saturated education cosmetology industry. This is our major weakness at Bella Unique Beauty Academy.
The opportunity in the vast cosmetology industry cannot be over emphasized. Individuals in the makeup and beauty industry are very keen to take over the industry through innovation and new designs. The cosmetology industry will always be needed to provide adequate knowledge to the ever innovative and brilliant beauty and make up industry.
Some of the threats we will face as a Cosmetology Institute will include unfavorable government policies that might affect the education system, the appearance of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power. We have made plans to curtail all possible challenges and threats.
In the United States, there are 1,000 schools that train and teach individuals to become cosmetologists and aestheticians. Every year, the industry aggregate raise approximately $1 billion per year while also providing jobs to more than 20,000 individuals, and the aggregate payrolls have exceeded $150 million.
This cosmetology industry is a very matured industry, and estimated incomes is believed will remain flat over the next twelve to eighteen months as US trade tensions impact the economy.
However, Management also expect strong enrollment because many individuals are searching for new jobs in the brink of the economic uncertainty. All these are especially true because the fact that beauty school services are in demand even with the economic climate. With new trends in social media, looking good and maintaining that image is on the rise, and causing a boom in the beauty industry; and in turn the cosmetology industry.
The demand in Chicago is strong and is on an upward trend. All of the current and future predicted trends indicate “education” based demand. This is extremely good for business as this means anyone wanting to set up a cosmetology course is likely to get a good deal of admissions if they market correctly. The demand is heavily interesting, meaning people don’t really prefer a brand of school over another and neither do they remember any particular brand. This is very good because this leaves space for anyone to open and compete well in this industry.
We believe that those who will benefit from our service offering are adults- both male and female, as well as young adults who all want to learn about cosmetics. This cut across various sectors of the economy. Our average client at Bella Unique Beauty Academy will be man or woman ages 18-44 living in our targeted market; with unmarried women age 25-34 being our primary demographic for marketing purposes. Common traits among our prospective clients will include:
- Annual household income below $30,000.
- Lives or works no more than 15 miles from the Company’s Beauty School location.
- Will spend $15,000 on learning how to become a cosmetologist or aesthetician.
- Will require licensure to operate as an aesthetician or cosmetologist.