2016 Year End Review myrtle beach AREA CHAMBER OF COMMERCE

2016 Media Reach & Exposure

4,733 Online Articles & Mentions

Year Over Year Growth

35% increase in social mentions

(Myrtle Beach Pelicans, @pelicanbaseball)

Pelicans Total Ad Value for 2016:

Pelicans Reach: 1.64 Billion


Since becoming a Cubs affiliate the Pelicans YouTube Channel has seen...

- 26% more views

- Illinois views jump from 11th to 3rd

Reaching Cubs Nation in Illinois

363 Online Articles & Mentions in Illinois

Illinois was second only to South Carolina in coverage of the Pelicans.

Pelicans Ad Value in Illinois:

Pelicans Reach in Illinois: 381.9M

National Broadcast Mentions & Features

The Myrtle Beach Pelicans were mentioned more than a dozen times during Cubs TV broadcast throughout the course of the 2016 season. Four of those times were feature packages, each approximately 3:00 in length.

The Myrtle Beach Pelicans aired four specials on WGN this season as a part of the Leadoff Man pre-game show.
In addition to Leadoff Man features, the Pelicans were regularly mentioned during Cubs broadcasts for monthly player awards, affiliation extensions, and more.
The Pelicans incorporated the Visit Myrtle Beach logo and or URL into each WGN Leadoff Man feature.

WGN Leadoff Man Feature #1 (aired June 25, 2016)

WGN Leadoff Man Feature #2 (aired July 27, 2016)

WGN Leadoff Man Feature #3 (aired August 24, 2016)

WGN Leadoff Man Feature #4 (aired September 17, 2016)

WGN and Comcast Sports weren't the only national broadcast mentions for the Myrtle Beach Pelicans in 2016. The team was also featured on The Weather Channel and popular game show Who Wants to Be a Millionaire.

The Weather Channel chatted with President & General Manager Andy Milovich about how weather affects baseball in Myrtle Beach.
The Myrtle Beach Pelicans were also featured as an answer choice on Who Wants to Be a Millionaire.

Sponsorship Elements

Bus Wrap

The Visit Myrtle Beach brand was seen up and down the east coast as the team traveled from Myrtle Beach to Wilmington, DE and everywhere in between.

MiLB TV + Home Plate Signage

VisitMyrtleBeach.Com was featured on the scorebug during each game streamed on MiLB.TV. Additionally, a full screen graphic of the Visit Myrtle Beach logo was displayed going in and out of every half-inning break.

The Visit Myrtle Beach logo and URL was prominently displayed behind home plate to round out a dominant presence on the Pelicans video streams and TV games. In addition to the exposure from the 70 home games streamed on MiLB.TV, the Pelicans broadcast 7 games regionally on The CW.

Selfie Safari

Throughout the summer, fans were encouraged to share a “selfie” of their ballpark experience on social media using #VisitMB. These photos were shown nightly on the video board and helped share the Visit Myrtle Beach message through our fans’ personal social media accounts.

Click the button above to view pictures shared socially this summer from the ballpark with #VisitMB!

Program Ad

VisitMyrtleBeach.Com and GrandStrandEvents.Com were featured throughout the year in the Pelicans’ game day program. This program is distributed free to fans each night.

Website Ad + E-Newsletter Ad

The Visit Myrtle Beach brand continues its reach outside of TicketReturn.Com Field through year-round web advertisements and e-newsletter ads seen above.

Website Ad
E-Newsletter Ad

I-73 Campaign

The I-73 Campaign set-up shop at Myrtle Beach Pelicans games to acquire signatures for the support of I-73 construction. Fans were urged to stop by the table for a chance to win a $73 in free gas. Once at the table, the I-73 staff could engage them and ask for a signature.

The campaign received additional exposure through video displays and home plate signage that was visible on MiLB.TV and regionally broadcast games on The CW.

Added Value

WGN Leadoff Man Features

The Pelicans incorporated the Visit Myrtle Beach logo and/or URL into each WGN Leadoff Man feature.

Post-Game Recap Videos

The Visit Myrtle Beach URL and sign was featured prominently in every post-game recap videos of 2016. These videos were included with all post-game press releases and shared across the Pelicans social media channels.

Regional TV Games

The Visit Myrtle Beach brand received additional exposure throughout seven regionally televised games on the CW21 which reaches as far as Fayetteville, North Carolina. These games aired on Sundays beginning June 25 and included two playoff games.

Thank you for your continued support!


Larry Kave, Myrtle Beach Pelicans

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