2016 Media Reach & Exposure
YouTube
Since becoming a Cubs affiliate the Pelicans YouTube Channel has seen...
- 26% more views
- Illinois views jump from 11th to 3rd
Reaching Cubs Nation in Illinois
National Broadcast Mentions & Features
The Myrtle Beach Pelicans were mentioned more than a dozen times during Cubs TV broadcast throughout the course of the 2016 season. Four of those times were feature packages, each approximately 3:00 in length.
WGN Leadoff Man Feature #1 (aired June 25, 2016)
WGN Leadoff Man Feature #2 (aired July 27, 2016)
WGN Leadoff Man Feature #3 (aired August 24, 2016)
WGN Leadoff Man Feature #4 (aired September 17, 2016)
WGN and Comcast Sports weren't the only national broadcast mentions for the Myrtle Beach Pelicans in 2016. The team was also featured on The Weather Channel and popular game show Who Wants to Be a Millionaire.
Sponsorship Elements
MiLB TV + Home Plate Signage
VisitMyrtleBeach.Com was featured on the scorebug during each game streamed on MiLB.TV. Additionally, a full screen graphic of the Visit Myrtle Beach logo was displayed going in and out of every half-inning break.
The Visit Myrtle Beach logo and URL was prominently displayed behind home plate to round out a dominant presence on the Pelicans video streams and TV games. In addition to the exposure from the 70 home games streamed on MiLB.TV, the Pelicans broadcast 7 games regionally on The CW.
Selfie Safari
Throughout the summer, fans were encouraged to share a “selfie” of their ballpark experience on social media using #VisitMB. These photos were shown nightly on the video board and helped share the Visit Myrtle Beach message through our fans’ personal social media accounts.
Click the button above to view pictures shared socially this summer from the ballpark with #VisitMB!
I-73 Campaign
The I-73 Campaign set-up shop at Myrtle Beach Pelicans games to acquire signatures for the support of I-73 construction. Fans were urged to stop by the table for a chance to win a $73 in free gas. Once at the table, the I-73 staff could engage them and ask for a signature.
The campaign received additional exposure through video displays and home plate signage that was visible on MiLB.TV and regionally broadcast games on The CW.
Added Value
WGN Leadoff Man Features
The Pelicans incorporated the Visit Myrtle Beach logo and/or URL into each WGN Leadoff Man feature.
Post-Game Recap Videos
The Visit Myrtle Beach URL and sign was featured prominently in every post-game recap videos of 2016. These videos were included with all post-game press releases and shared across the Pelicans social media channels.
Regional TV Games
The Visit Myrtle Beach brand received additional exposure throughout seven regionally televised games on the CW21 which reaches as far as Fayetteville, North Carolina. These games aired on Sundays beginning June 25 and included two playoff games.
Credits:
Larry Kave, Myrtle Beach Pelicans