You can now tone and lighten in one easy step! J Beverly Hills is introducing the violet series single-process highlift colour. These high lifts will not only lift and tone more effectively than anything you've ever experienced, but will also allow you to highlight, base-break and create natural non-yellow blondes.
J Beverly Hills has looked to the newest fashion trends to develop this new Highlift series. You can now create beautiful blondes with complete creative control and versatility. Blonding, balayage and foil highlighting has never been easier.