GULDAN: A Career Pathway Journey by Noelle Guldan

About Noelle Guldan:

  • Hometown: Marshfield, WI
  • School: University of Wisconsin-Stout
  • Major: Cross-Media Graphics Management Program
  • Minor: Business Administration
  • Hobbies: Hiking, Downhill Skiing, Free-Lance Designing, Reading, DIY
  • Extra-Curriculars: Records Manager of the Stout Typographical Society

My Major: Cross-Media Graphics

"Graphic communication is the United States of America’s most geographically dispersed manufacturing industry and is a major force in the economy of every state." –PIA/GATF

While taking the CMG-141 introductory course as a freshman at the University of Wisconsin-Stout, I found myself entranced by the topics I was learning. Seeing the whole process of product creation from design to production was captivating. I loved analyzing how each step in the process worked cohesively with one another to create something new and amazing. I found the interactivity between different media platforms and the way they impact human beings fascinating.

I then made the best decision of my academic career and switched to the Cross-Media Graphics Management major. Now, as a junior in the program, I continue to thrive with a passion in my coursework. Not only do I enjoy the creative freedom my major offers, I love the way it challenges my critical thinking skills and its ability to continually introduce me to new and interesting concepts.

What Exactly is Cross-Media Graphics?

"Printing and related occupations employ the third largest number of people in manufacturing in the United States." –U.S. Bureau of Labor Statistics

UW-Stout’s Bachelor of Science degree in Cross-Media Graphics Management is a graphic communications program that focuses on the increasing industry trend of utilizing multiple media channels to target and communicate with audiences. This program prepares individuals for a career in industries associated with:

The Complex Network of Media Platforms

Communication in today's society is marked by the convergence of multiple media platforms in a large and complex network. When it comes to graphic communication, content is released onto these different categories of media in order to connect with intended audiences in a variety of settings. Since each media type has its own advantages and limiations, it is imperative that companies utilize multiple platforms in their business campaigns. Students in the Cross-Media Graphics Management major are trained in creating, managing, and distributing content for media types including:


Students in the Cross-Media Graphics Management major are trained in a variety of graphic software tools and practices. Students create content for the production of print and nonprint resources. In their studies, students gain skills in relation to:

  • Image capture
  • Vector and bitmap graphic creation and editing
  • Document layout
  • File and font management
  • Pre-media systems and workflow
  • Color theory
Students become fluent users in software including:


When it comes to print production, students in the Cross-Media Graphics Management program gain first hand experience in topics including:

  • Imaging of various substrates
  • Press systems and processes including: Offset Lithography, Flexography, Gravure, Digital, Screen-Printing.
  • Process controls
  • Print optimization
  • Inks and toners
  • Color management practices


As part of their program, Cross-Media Graphics Management students are required to take a variety of courses involved in marketing. Through these courses, students become well versed in topics such as:

  • Current marketing theories
  • The role of marketing in society and in firms
  • Marketing mix variables
  • Creative briefs
  • Developing marketing strategies
  • Targeting selected markets
  • Analyzing environmental factors and their impact


As many Cross-Media Graphics Management students will end up in management positions at some point in their career pathways, it is imperitive that students develop skills in regards to business and operations management. Through their coursework, students will learn techniques associated with:

  • Workflow management
  • Project management
  • Service operations management
  • Planning and scheduling
  • Leadership and teamwork
  • Managing social, organizational, and contractual variables

New Developments in the Program

In spring of 2017, the Cross-Media Graphics Management program went under revision. After collecting marketing research and data analytics, the program was renamed to Graphic Communications. Though small changes have been made to the curriculum, the program remains primarily the same as it had been before.

Click below for more information on UW-Stout's Graphic Communications Program

Samples of my work include:

My Minor: Business Administration

"Making money is art, and working is art, and good business is the best art" –Andy Warhol

After taking a variety of courses in the CMGM major, I realized some of my favorite courses had something in common: They were all associated with management and business administration. The technical and analytical thinker inside of me enjoyed topics such as economics, accounting, and marketing. I excelled in these classes, and when I realized that my course requirements had been met for the business related classes, I knew I needed more. It was at this time that I decided to declare Business Administration minor.

UW-Stout's Business Administration Minor

The University of Wisconsin-Stouts Business Administration program prepares students for careers in professional business management. The curriculum is designed to replicate the real world environment of enterprise and corporate culture. In this program, students develop professional business skills through hands-on experience with topics including:

  • Management
  • Financial and Corporate Accounting
  • Marketing
  • Advertising
  • Macro and Micro Economics
Click below for more information and UW-Stouts Business Administration Program!

Extracurriculars and Achievements


  • 2014-2017 Chancellor's Award Recipient
  • 2014-2016 Chancellor's Scholarship Recipient
  • 2016-2017 Alma and Charles Pagnucco Endowed Scholarship Recipient
  • 2017-2018 Steiner/Milnes Scholarship Recipient


  • Spring 2017 UW-Stout Career Conference
  • 2017 Menomonie Area Relay for Life

Stout Typographical Society

Since my freshman year at UW-Stout, I have worked with the Stout Typographical Society in providing design and print services for real life customers around the Menomonie area. What I love about this group is that it facilities continued learning outside of the classroom environment. Passionate about this organization, I ran and was elected to the Records Manager officer position in May 2016.

Members in this organization gain hands on experience in producing products such as:
  • Screen printed clothing (t-shirts, sweatshirts, etc.)
  • Printed and cut vinyl decals
  • Banners
  • Business Cards
  • Brochures
  • Posters
  • Saddle-stiched and spiral bound booklets

Check out STS on Facebook!

OEC Graphics: Internship

OEC Graphics, is one of the largest and oldest premedia companies in North America. OEC Graphics specializes in a variety of premedia services and products including:

  • Workflow management
  • Digital flexible packaging
  • Package management solutions
  • Display graphics
  • Color management
  • Corrugated prepress
  • Brand design.

After speaking with a Human Resources representative for OEC Graphics at the UW-Stout Career Conference, I was offered an internship position for the summer of 2017. During this time period, I will be working and gaining knowledge in the company’s prepress, color mananagement, and accounts management departments.

Thank You for viewing!

Connect With Me!


Phone: (715)-305-1493


  • Platforms for Storytelling. (n.d.). Retrieved May 04, 2017, from
  • The Graphic Communication Industry: A Quick Overview [PDF]. (2008, April). Education Summit for the Graphic Arts .
  • University of Wisconsin Stout | Wisconsin’s Polytechnic University. (n.d.). Retrieved April 27, 2017, from Communication
  • University of Wisconsin Stout | Wisconsin’s Polytechnic University. (n.d.). Retrieved April 27, 2017, from Management

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