What Exactly is Cross-Media Graphics?
"Printing and related occupations employ the third largest number of people in manufacturing in the United States." –U.S. Bureau of Labor Statistics
UW-Stout’s Bachelor of Science degree in Cross-Media Graphics Management is a graphic communications program that focuses on the increasing industry trend of utilizing multiple media channels to target and communicate with audiences. This program prepares individuals for a career in industries associated with:
The Complex Network of Media Platforms
Communication in today's society is marked by the convergence of multiple media platforms in a large and complex network. When it comes to graphic communication, content is released onto these different categories of media in order to connect with intended audiences in a variety of settings. Since each media type has its own advantages and limiations, it is imperative that companies utilize multiple platforms in their business campaigns. Students in the Cross-Media Graphics Management major are trained in creating, managing, and distributing content for media types including:
Students in the Cross-Media Graphics Management major are trained in a variety of graphic software tools and practices. Students create content for the production of print and nonprint resources. In their studies, students gain skills in relation to:
- Image capture
- Vector and bitmap graphic creation and editing
- Document layout
- File and font management
- Pre-media systems and workflow
- Color theory
Students become fluent users in software including:
When it comes to print production, students in the Cross-Media Graphics Management program gain first hand experience in topics including:
- Imaging of various substrates
- Press systems and processes including: Offset Lithography, Flexography, Gravure, Digital, Screen-Printing.
- Process controls
- Print optimization
- Inks and toners
- Color management practices
As part of their program, Cross-Media Graphics Management students are required to take a variety of courses involved in marketing. Through these courses, students become well versed in topics such as:
- Current marketing theories
- The role of marketing in society and in firms
- Marketing mix variables
- Creative briefs
- Developing marketing strategies
- Targeting selected markets
- Analyzing environmental factors and their impact
As many Cross-Media Graphics Management students will end up in management positions at some point in their career pathways, it is imperitive that students develop skills in regards to business and operations management. Through their coursework, students will learn techniques associated with:
- Workflow management
- Project management
- Service operations management
- Planning and scheduling
- Leadership and teamwork
- Managing social, organizational, and contractual variables
New Developments in the Program
In spring of 2017, the Cross-Media Graphics Management program went under revision. After collecting marketing research and data analytics, the program was renamed to Graphic Communications. Though small changes have been made to the curriculum, the program remains primarily the same as it had been before.
Click below for more information on UW-Stout's Graphic Communications Program
Samples of my work include:
UW-Stout's Business Administration Minor
The University of Wisconsin-Stouts Business Administration program prepares students for careers in professional business management. The curriculum is designed to replicate the real world environment of enterprise and corporate culture. In this program, students develop professional business skills through hands-on experience with topics including:
- Financial and Corporate Accounting
- Macro and Micro Economics
Click below for more information and UW-Stouts Business Administration Program!
Stout Typographical Society
Since my freshman year at UW-Stout, I have worked with the Stout Typographical Society in providing design and print services for real life customers around the Menomonie area. What I love about this group is that it facilities continued learning outside of the classroom environment. Passionate about this organization, I ran and was elected to the Records Manager officer position in May 2016.
Members in this organization gain hands on experience in producing products such as:
- Screen printed clothing (t-shirts, sweatshirts, etc.)
- Printed and cut vinyl decals
- Business Cards
- Saddle-stiched and spiral bound booklets
Check out STS on Facebook!
OEC Graphics: Internship
OEC Graphics, is one of the largest and oldest premedia companies in North America. OEC Graphics specializes in a variety of premedia services and products including:
- Workflow management
- Digital flexible packaging
- Package management solutions
- Display graphics
- Color management
- Corrugated prepress
- Brand design.
After speaking with a Human Resources representative for OEC Graphics at the UW-Stout Career Conference, I was offered an internship position for the summer of 2017. During this time period, I will be working and gaining knowledge in the company’s prepress, color mananagement, and accounts management departments.