In this unit students will be introduced to the world of cyber entrepreneurship and how to create an alternative career and personal future in the digital age. They will examine what entrepreneurs do in the digital media and creative space and look outside existing paradigms of what an entrepreneur is, to determine their own opportunities. To isolate future opportunities students will build off a strong understanding of their own personal attributes (e.g. drive to succeed, strengths and weaknesses, resilience, etc.). The unit will also examine how to build a business through formation of new and innovative partnerships, media solutions and market requirements.
Digital Nomads & Freelancing
Students will examine the entrepreneurial attitudes and skills freelancers and digital nomads need. Topics include:
- surviving as a freelancer,
- working remotely as part of a distributed team,
- creating effective work pitches and
- how to build a personal brand.
Master the Web
This unit explores the internet as a business-building tool and will incorporate the most innovative and effective online communication and marketing strategies for social media, video and streaming services.
Students will develop an online portfolio to promote themselves. Facebook and Google analytics, SEO, affiliate programs and branded content will also be explored.
Build a Business
As a business grows it faces increasingly complex challenges. This unit covers the transition from solo entrepreneur to employer and will explore basic business literacy and modern business planning ideas such as the Business Model Canvas and Lean Startup theory.
Digital Futures: How exponential technologies will reshape and redefine narrative.
The unit's aim is twofold: to understand evolving technology trends and to predict technology changes over the next few decades.
Students will examine emerging and future technology trends in Virtual and Augmented Reality, mobile, cutting-edge video content, wearable technology and social virtual worlds with regard to their implications for human communication.
In this unit, students will balance the theory of design with the discipline of personal creativity, artistic exploration, and the generation of digital media for their personal portfolio. Through a focus on content-driven work, students learn about the diverse nature of digital interactive media in the 21st Century informed by critical theory and the history of digital art and design.
The Design Thinking Process is a blend of Heart, Head and Hand. This means the process is based on vision, need, emotion and feeling to begin with, continuing on to the cognitive processing for ideation and evaluation and then diving into practical creation by hand. Students undertake the holistic process that demands input from all stakeholders.
Branding and Visual Identity
Students will examine the underpinning theory and a range of ways in which the notion of branding and visual identity can be applied in a digital context. Study will cover the role of digital media creators and designers in confirming, reinforcing and implementing identity management for clients. Students will also establish how to position a brand—their own or their clients—as a particular brand and visual identity in a contemporary digital environment.
This unit explores the design and delivery of a creative project from conception to the agreed outcome. Examination will include coverage as to how to use standard projects management techniques and tools to ensure the efficient and effective management of a project. Students will be asked to work independently as a freelance or contracted creative in the cyber media space, applying all principles and skills gained from previous units of study.
Created with images by Joel Filipe - "untitled image" • George Kedenburg III - "untitled image"