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Cybermedia Technology, design, storytelling

Interactive Storytelling

This unit is an introduction to the production and gathering of narrative content for a targeted distribution platform. Students will explore storytelling and how it merges several forms of media - audio visual and interactivity - to create linear and non-linear narratives.

This unit includes educational storytelling (TED- style talks and podcasts). Students will also use their phones or tablet devices to film, edit and distribute content.

Information Visualisation

This unit teaches students how to use digital and interactive media for visual engagement. Students will transform statistical data, including charts, maps, diagrams, formulas and graphs, into infographics and interactive media.

Students will follow design concepts for online media layout using typography, production techniques and terminology.

Cyberculture

Students examine issues unique to online content with particular emphasis on dealing with reader feedback and the increasing prevalence of trolling, cyberstalking, cyberbullying and social media shaming. Students are introduced to troll, cyberstalker, cyberbully and cybershamer psychology and will learn how to protect themselves from online hostility. Students also learn how to avoid the emotional contagion that permits ordinary people to publicly shame and humiliate strangers online.

Coding Narratives

This unit introduces coding and web design concepts including usability, accessibility, information architecture and basic animation. Students will learn to code in HTML, CSS and Javascript to enhance their digital narratives.

Cyber Entrepreneurship

In this unit students will be introduced to the world of cyber entrepreneurship and how to create an alternative career and personal future in the digital age. They will examine what entrepreneurs do in the digital media and creative space and look outside existing paradigms of what an entrepreneur is, to determine their own opportunities. To isolate future opportunities students will build off a strong understanding of their own personal attributes (e.g. drive to succeed, strengths and weaknesses, resilience, etc.). The unit will also examine how to build a business through formation of new and innovative partnerships, media solutions and market requirements.

Digital Nomads & Freelancing

Students will examine the entrepreneurial attitudes and skills freelancers and digital nomads need. Topics include:

  • surviving as a freelancer,
  • working remotely as part of a distributed team,
  • creating effective work pitches and
  • how to build a personal brand.

Master the Web

This unit explores the internet as a business-building tool and will incorporate the most innovative and effective online communication and marketing strategies for social media, video and streaming services.

Students will develop an online portfolio to promote themselves. Facebook and Google analytics, SEO, affiliate programs and branded content will also be explored.

Build a Business

As a business grows it faces increasingly complex challenges. This unit covers the transition from solo entrepreneur to employer and will explore basic business literacy and modern business planning ideas such as the Business Model Canvas and Lean Startup theory.

Digital Futures: How exponential technologies will reshape and redefine narrative.

The unit's aim is twofold: to understand evolving technology trends and to predict technology changes over the next few decades.

Students will examine emerging and future technology trends in Virtual and Augmented Reality, mobile, cutting-edge video content, wearable technology and social virtual worlds with regard to their implications for human communication.

Digital Grammar

This unit provides students with an understanding of writing standards appropriate for the digital age, with particular emphasis on good grammar, correct punctuation and sentence clarity. The unit focuses on improving sentence construction and general readability.

Writing for Future Tech

Students expand their employment prospects by learning how to create content for emerging technologies. They will build upon the Creative Entrepreneur specialisation by undertaking practical activities in writing narratives for Virtual Reality, Augmented Reality and 360 cameras.

Digital Activists

This unit examines the rise of digital activism and its consequences. Case studies include Julian Assange, Edward Snowden and Glenn Greenwald. Students will analyse the legal implications, risks and pitfalls of online agitators and will review how to conduct themselves ethically when writing for alternative sources, online news sites and campaign-based media.

Digital Design

In this unit, students will balance the theory of design with the discipline of personal creativity, artistic exploration, and the generation of digital media for their personal portfolio. Through a focus on content-driven work, students learn about the diverse nature of digital interactive media in the 21st Century informed by critical theory and the history of digital art and design.

Design Thinking

The Design Thinking Process is a blend of Heart, Head and Hand. This means the process is based on vision, need, emotion and feeling to begin with, continuing on to the cognitive processing for ideation and evaluation and then diving into practical creation by hand. Students undertake the holistic process that demands input from all stakeholders.

Branding and Visual Identity

Students will examine the underpinning theory and a range of ways in which the notion of branding and visual identity can be applied in a digital context. Study will cover the role of digital media creators and designers in confirming, reinforcing and implementing identity management for clients. Students will also establish how to position a brand—their own or their clients—as a particular brand and visual identity in a contemporary digital environment.

Project Management

This unit explores the design and delivery of a creative project from conception to the agreed outcome. Examination will include coverage as to how to use standard projects management techniques and tools to ensure the efficient and effective management of a project. Students will be asked to work independently as a freelance or contracted creative in the cyber media space, applying all principles and skills gained from previous units of study.

Created By
sue bell
Appreciate

Credits:

Created with images by Joel Filipe - "untitled image" • George Kedenburg III - "untitled image"

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